DATABASE MANAGER -MKTG

Position Summary

The Database Manager oversees the implementation and ongoing management of the property's database, email and direct mail strategy. This role is also responsible for managing database staff and provides support to other resort entities as needed. The position will assist the Director of Marketing by analyzing data collected from the player tracking system, headcount system, revenue numbers, focus groups, hotel and resort systems and other means. The objectives of the position are to track player information to assist in determining ROI from advertising campaigns, promotions, direct mail, email, social / online campaigns, entertainment offerings, hotel, F&B, comps and all promotions and events. This leader will be responsible for analyzing and providing data to make recommendations for efficiency and increased revenue. Additionally, the Database Manager will continually exam marketplace trends, the economy, the leisure dollar industry and local competitors to provide recommendations based on data driven metrics for budget development, program implementation and financial reinvestment of high valued patrons.

Our philosophy is built on the principles of integrity, fairness, collaboration, communication, and recognition for performance excellence. Meeting all performance standards leads to attracting and retaining a qualified workforce, provides opportunities for qualified team members, and contributes towards the ongoing success of the Pueblo of Sandia today and in the future.

Essential Duties and Responsibilities

• Contributes specifically to the increased revenue and cost efficiencies as indicated by measured analytical data and meets specific goals as set forth in the Annual Marketing Plan.
• Organizes direct marketing campaigns to include direct mail, email, telephone or other direct strategies
• Analyzes direct marketing campaigns to determine effectiveness including redemption rates, revenue generation, ROI, etc. and makes recommendations to change or modify strategy with supporting financial justification in cooperation with the Director of Marketing implements, manages, and constantly evolves the Sandia database marketing strategy, including segmentation, list management, email, direct mailings and offers, and ROI analyses.
• Drives continuous, profitable growth from targeted database segments. Assists property selection of the highest ROI segmentation for achieving individual annual plans.
• Supports the achievement of overall market share, revenue, and profitability goals for the property
• Provides senior leaders analysis and targeting of customer segments.
• Assists in the development of cost-effective prospecting and reactivation programs.
• Monitors employee performance and supports / mentors the database staff.
• Performs effective database analysis, including data integrity, monthly segment reports, and assessment of marketing campaigns and programs.
• Works with all enterprise departments to develop database marketing initiatives and implement cost-effective, revenue-driving programs.
• Creates the annual database marketing plan
• Assists with the development of the property plans as needed and ensures plans are strategically and financially sound and executed effectively
• Closely monitors the competition and industry trends.
• Ensures that Sandia is responding to developments, staying current in the field, and constantly improving its database marketing knowledge and capabilities
• Selects competent and cost-effective outside agencies and consultants as required to assist in database marketing efforts and monitor their performance closely
• Working knowledge of all aspects of a casino Marketing department including advertising, events, promotions, entertainment, direct mail houses, printer shops and postal system requirements
• Ability to use query tools, such as T-SQL, ANSI-SQL, Microsoft SQL Server Managements Server as well as create new programs for profiling and analyzing data.
• Must be highly computer proficient including extensive experience with server and PC-based systems utilizing computer networks.
• Has expertise designing data sets in Excel and uses Excel as an analytical tool.
• Knowledge in developing and maintaining quality, and quantity databases.
• Routinely and periodically spot checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with SOP's and IC's.
• Punctual and regular attendance is an essential responsibility for all team members and are expected to report to work based upon the assigned schedule each day in accordance with the Attendance Policy for Pueblo of Sandia.

Additional Responsibilities

Key Performance Indicators

This position has Key Performance Indicators (KPI's) identified as a measurement of success. KPI's will be shared with all team members who work in this job title and feedback will be provided regarding the successful completion of the KPI's as part of the performance review process.

Knowledge, Skills, and Abilities

Education and Experience

Required :

Preferred :

License / Certifications / Registrations

Physical Requirements / Working Conditions

The following selected physical activities are required to perform the essential functions of this position

Physical Requirement

Description

Seeing

The ability to perceive the nature of objects by the eye.

Lifting

Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.

Walking

Job requirements include, in the performance of duties, walking throughout the work area, on various work surfaces throughout internal or external locations.

Sitting

Particularly for sustained periods of time.

Standing

Particularly for sustained periods of time.

Stooping

Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.

Talking

Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

Working Conditions Required :

Trunk-bend, twist, rotate, push, pull, and carry