Paid Social & Influencer Manager

At Backcountry our mission is to connect people to their passions. Our family of brandsaim to supply our customers with the gear knowledge and inspiration necessary to get out there and chase down lifes greatest moments. We do this by providing the biggest and best assortment of premium outdoor products superior shopping experience personalized Gearhead expertise lightning-fast and accurate fulfillment and inspirational informative and community-centered content.

The Role

Backcountry is seeking a Paid Social & Influencer Manager to support the planning execution optimization and reporting of paid social and creator-led programs across our multi-brand portfolio.

This role is ideal for someone who is analytical highly organized AI-forward and excited by performance marketing creator content and social-first storytelling. Youll partner closely with the Performance Marketing Director and cross functional teams to launch and optimize campaigns manage influencer workflows coordinate programs like TikTokOne and YouTube Open Call and ensure insights and creative learnings are implemented in future campaigns.

This is a highly collaborative execution role with significant impact on revenue growth new customer acquisition and brand visibility.

This position will report into the Sr. Director of Performance Marketing.

What you get to do every day :

• Operate as the in house resource for paid social strategy and execution across the companys brand portfolio across Meta TikTok YouTube and emerging platforms. Manage campaign set up including audience targeting creative management tracking A or B tests and reporting.
• Own daily monitoring of performance pacing and budgets to deliver iROAS CAC and new customer goals.
• Monitor incremental ROAS iROAS weekly and conduct controlled experiments in LiftLab and native platform tools to accurately isolate incremental impact to optimize campaign effectiveness.
• Regularly report on paid social performance to key collaborators. Translate complex data into actionable insights for future campaigns.
• Collaborate with the performance marketing ecommerce and brand marketing teams on paid social creative briefing and media plans aligned with our go to market calendar.
• Be the advocate for channel needs like creative diversity and best practices.
• Build and maintain testing frameworks to identify top performing creative themes formats and messaging angles. Translate findings into clear testing recommendations for future briefs.
• Manage workflows for influencer briefs content routing approvals and rights tracking.
• Maintain organized creative libraries and documentation of creator rights usage periods and paid amplification guidelines.
• Refine custom landing pages ensuring every user touchpoint from ad click to conversion is tailored measurable and consistently high performing.
• Support TikTok One campaigns including brief development creator selection Spark or whitelisting approvals and QA.
• Coordinate YouTube Open Call submissions content organization and performance reporting.
• Collaborate with the Affiliate team on Impact Creator campaigns gifting programs and product seeding.
• Stay informed on upcoming trends and platform changes like new ad formats trending concepts and new advertising platforms. Lead testing of new Alpha and Beta opportunities.

What you bring to the role :

Whats in it for you

Our interview process :

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal provincial state or local laws.

The CSC family of brands is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability please contact emailprotected .

Please note : AI tools are used in the screening and assessment of applicants for this position

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience :

Manager

Key Skills

Diploma,Abinitio,Cost Accounting,Cyber Security,CRM,AV

Employment Type : Full-Time

Experience : years

Vacancy : 1