Media Strategist Program Manager

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Media Strategist Program Manager

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Yuhaaviatam of San Manuel Nation

Under the direction of the Director, Media and Digital Marketing, the Media Strategy Program Manager will combine creative thinking with factual analysis to develop appropriate communication strategies to ensure company campaigns reach their target audiences as effectively as possible. This role serves as the primary liaison between internal clients and buying teams. The individual must be able to clearly articulate media strategies and effectively communicate the core components of proposed media plans for multiple properties. Acting as an intermediary, they ensure seamless execution of approved media plans by managing efforts between stakeholders.

Responsibilities

Lead the development and supervision of comprehensive media strategies and project-oriented media plans from inception to completion. Ensure accuracy and timeliness of plans. Meet with internal clients and stakeholders on strategic issues and present media plans to executive level decision makers, serving as a senior level advisor.

Direct, supervise, coordinate, and execute media plans to determine the most effective advertising vehicles across all mediums (traditional, digital, paid social), overseeing schedule implementation. Tailor messaging for different channels and drive measurable impact through content planning and execution. Maintain oversight of media budget including monthly reconciliations, forecasts and ROI analysis.

Research and develop new media strategies, customer profiles, concepts and cross-promotional opportunities; prepare and conduct related written and verbal executive-level presentations. Analyze and monitor results of media campaigns and schedules; prepare follow-up presentations and recommend optimization strategies in real time.

Drive innovation in media strategy by identifying new opportunities, technologies, and cross-channel integrations. Share knowledge of current industry and market trends while compiling statistics on various media and related market research. Work with the Director to identify improvement and foster professional development for team members through training, mentoring, and educational opportunities.

Perform other duties as assigned to support the efficient operation of the department.

Education, Experience And Qualifications

Bachelor's degree in Marketing or related field; required.

Minimum six (6) years’ experience in developing comprehensive media plans to include all required communication channels.

Related, relevant, and / or direct experience may be considered in lieu of minimum educational requirements.

Knowledge, Skills And Abilities (KSA)

Ability to formulate pre- and post-campaign analysis; working knowledge of Media Planning software and consumer research platforms.

Current working knowledge of all media channels including Digital, Paid Social, Television (TV / CTV and streaming), Radio, Streaming Audio and Podcasting, Print and Out of Home (OOH).

Advanced understanding of emerging mediums such as streaming video and audio and how each channel plays a role in the overall communication approach.

Initiative, high attention to detail, and self-motivation. Ability to interact well with internal teams and work as a team member.

Experience with multi-clients / multi-tasking; ability to work flexible hours.

Licenses, Certifications And Registrations

At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.

Driving Responsibilities : Regular commuting between locations. A valid driver's license and vehicle insurance with minimum liability limits is required. Role will not operate or drive Tribe-owned vehicles or patron vehicles.

Physical Requirements / Working Conditions – Environment

Primary work environment is in a climate-controlled office setting.

Travel to attend meetings, trade shows, and conferences.

Evening, weekend, and holiday shifts may be required.

Fast-paced, high-demand environment with the ability to lift up to 40 pounds occasionally and to perform sedentary work.

Visual, auditory, and physical requirements as described to perform essential functions, including extensive computer use and occasional travel to promotional events, meetings, and San Manuel properties.

Reasonable accommodation will be made in compliance with all applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Government Administration

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