DIGITAL MARKETING STRATEGIST

Digital Marketing Strategist

Location : Richmond, Virginia

Experience Level : 5‑7+ years

Department : Marketing

Carter Machinery is looking for a

Digital Marketing Strategist

to serve as a digital consultant to our Program Managers, architecting smarter digital strategy across campaigns, channels, and customer journeys. This is a strategic role, not just an executional one.

You’ll help determine where Carter should and should not show up in digital, and shape how we evolve our performance frameworks, media strategy, and digital infrastructure over the next 3‑5 years. You must be comfortable operating at both the vision‑setting & optimisation levels, bridging digital innovation with business outcomes.

What You’ll Do

Serve as the lead digital strategist and advisor to Program Managers (line‑of‑business campaign owners)

Architect integrated multi‑channel digital strategies across paid search, paid social, native + 2nd party web placements, and on‑site activation

Guide audience segmentation, channel selection, messaging hierarchy, and funnel strategy for campaign plans

Advise on digital infrastructure, automation, personalization, and evolving AI‑driven experiences

Monitor campaign performance and proactively recommend optimisations and pivots

Collaborate closely with marketing, analytics and sales teams to ensure attribution, measurement and ROI clarity

Influence roadmap for future‑state digital architecture, including AI, dynamic content and next‑gen customer experience

What You Bring

7+ years of experience in digital marketing strategy, digital consulting or performance media

Strong understanding of paid media ecosystems, SEM, paid social, native / partner placements and campaign optimisation

Experience guiding channel mix strategy, funnel sequencing and audience targeting

Awareness of modern digital trends, AI‑driven search, privacy shifts, dynamic content, personalization

Ability to communicate confidently as a trusted advisor to marketing and business stakeholders

Strategic mindset, able to see around the corner and lead Carter forward

Bonus Skills (Not required, but a strong plus)

Experience with Pardot, GA4, Salesforce or marketing automation platforms

Familiarity with SQL, Tableau or PowerBI (even at a basic practitioner level)

Exposure to dealer, franchise or manufacturer‑partner marketing models

Physical Requirements

Physical requirements must be met for the Digital Marketing Strategist job, including regularly being required to sit and talk or hear. The employee is frequently required to stand, walk; use hands to finger, handle or feel and reach with hands and arms. Employee may occasionally lift and / or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. This job description is not intended to be all-inclusive. Additional duties may be assigned.

Why Join Carter Machinery

You will be joining a marketing organisation in transformation with the opportunity to shape the future of Carter’s digital strategy, not just manage what already exists. This is a high‑impact role with strong executive visibility and the ability to influence how Carter connects with customers across the full digital ecosystem.

Competitive Compensation and Benefits

Health, dental and vision insurance.

Paid time off.

401(k), $0.75 to $1.25 match up to 6%.

Life and disability insurance.

In‑house training instructors / programs.

Tuition reimbursement.

Employee referral bonus programme.

Discounts : cellular phone service, computers, tooling, cars and trucks.

Carter Machinery Co. Inc. is an EEO / AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug‑free workplace.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Qualifications

Behaviors

Dedicated : Devoted to a task or purpose with loyalty or integrity

Motivations

Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization

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