A company is looking for a B2B Lifecycle Marketing Manager.
Key Responsibilities
Manage end-to-end lifecycle programs across the sales funnel to enhance engagement and retention
Collaborate with cross-functional teams to develop targeted customer journeys and optimize communications
Track performance metrics and utilize insights to inform campaign strategies and improve automation workflows
Required Qualifications
Bachelor's degree required
4-6 years of experience in lifecycle, CRM, or marketing automation, preferably in fintech or regulated industries
Expertise in Salesforce Marketing Cloud or a comparable automation platform
Proficiency in HTML for mobile-optimized email templates
Basic SQL knowledge preferred
Lifecycle Marketing Manager • Park Row, Texas, United States