Manager - Marketing Analytics

Job Description

Job Description

Everest client seeks a talented and driven Manager for our Marketing Analytics team. This role is pivotal in leading our analytics initiatives, providing insights that drive strategic marketing decisions, and fostering a culture of data-driven decision-making across the organization. The ideal candidate is a strategic thinker with strong analytical skills and a passion for marketing data.

• Key Responsibilities :
• Develop and execute a comprehensive marketing analytics strategy to support business objectives and improve customer engagement and ROI.
• Design and implement data models and reports that drive actionable insights into marketing performance.
• Collaborate with marketing, sales, and product teams to identify key metrics and opportunities for analysis.
• Monitor and evaluate campaign performance, using data analysis to recommend optimizations.
• Present findings and recommendations to senior leadership, using data visualization techniques to illustrate insights.
• Stay up-to-date with industry trends and advancements in marketing analytics tools and methodologies.
• Ensure data accuracy and integrity within marketing databases and reporting systems.
• Qualifications :
• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
• Proven experience in marketing analytics, with a track record of impactful data-driven decision-making.
• Strong understanding of data analytics tools (e.g., Google Analytics, SQL, Excel) and statistical software (e.g., R, Python).
• Excellent leadership skills with experience in managing a team.
• Strong problem-solving and critical thinking abilities.
• Exceptional communication skills, with the ability to convey analytical concepts to non-technical audiences effectively.
• Ability to manage multiple projects simultaneously and meet deadlines.

If you have a passion for leveraging data to drive marketing success and are ready to lead a talented team, we encourage you to apply for the Manager - Marketing Analytics position. Join us in shaping the future of our marketing strategies through analytics excellence.