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Social Media Strategist
Marketing Department
Non-Exempt
JOB DESCRIPTION
The Social Media Strategist will support Lakewood Church and Joel Osteen Ministries in managing approximately 10 brands across major social platforms, reaching nearly 60 million followers. This role ensures the timely, accurate, and engaging distribution of content that carries the message of Hope from our ministry. The Social Media Strategist will collaborate closely with content creators, designers, and ministry teams to plan, produce, and publish high‑quality social media content.
This position reports to the Social Media Manager.
ESSENTIAL JOB FUNCTIONS
Develop and publish daily and weekly content across all Lakewood Church and Joel Osteen Ministries platforms, ensuring timely delivery of Today’s Word, ministry updates, and service invitations
Write, edit, and refine engaging content for Lakewood Church, Lakewood Young Adults, and Lakewood Youth social media accounts
Plan, structure, and oversee monthly content calendars for Lakewood Young Adults and Youth
Monitor, respond, and engage with online audiences in real time on behalf of the official Lakewood accounts
Collaborate with videographers, editors, and graphic designers to ensure creative assets align with brand standards and ministry messaging
Produce and coordinate Facebook Live streams for all services, including active real‑time comment management
Gather and verify speaker quotes from English and Spanish services and special events when needed for content
Develop and manage live service engagement timelines, ensuring consistent online interaction during broadcasts
Collect, organize, and support analysis of digital performance metrics for reporting and strategy refinement
Steward sensitive and confidential information with discretion, professionalism, and sound judgment
Perform additional duties as assigned
MINISTERIAL DUTIES
As an employee of Lakewood Church, you are a part of an over 60‑year legacy of faith. As a part of the Lakewood team, you are a key part of our mission in taking the hope found in Jesus to the world. This means that as part of your job responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and our mission to our congregants, to maintain a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.
This will also include :
Regular attendance at Church services and classes
Serving as a Prayer Partner or as a volunteer in any ministry of the Church, and
Serving our community through local outreaches from time to time when needed by the Church
QUALIFICATIONS
Uncompromised commitment to Lakewood Church’s vision, values, and core beliefs
Professional communication skills in English and Spanish (bilingual proficiency required)
Excellent writing and editing skills with strong attention to detail, tone, and quality
Strong understanding of social media platforms (Facebook, Instagram, X, TikTok), trends, and best practices
Experience with content planning tools, scheduling platforms, and basic analytics
Technical proficiency sufficient to manage live streams, comment monitoring tools, and platform‑specific features
Ability to effectively manage multiple projects, prioritize tasks, and meet deadlines in a fast‑paced environment
Strong interpersonal skills and ability to work well with diverse teams and personalities
Self‑motivated with the ability to work independently
Availability to work service times, nights, weekends, holidays, and ministry events as needed
EDUCATION & EXPERIENCE
Marketing degree or equivalent work experience preferred
Minimum 2 years of experience in social media coordination, content creation, or digital marketing
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