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Upstream Marketing Director - Surgical Orthopedic Robotics
Upstream Marketing Director - Surgical Orthopedic RoboticsZimmer Biomet • Austin, TX, United States
Upstream Marketing Director - Surgical Orthopedic Robotics

Upstream Marketing Director - Surgical Orthopedic Robotics

Zimmer Biomet • Austin, TX, United States
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  • [job_card.full_time]
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At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient's mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

What You Can Expect

The Upstream Marketing Director will lead strategic marketing initiatives for the autonomous surgical orthopedic robotics portfolio. This role is responsible for shaping product strategy, driving innovation, and ensuring alignment with market needs throughout the product development lifecycle. The ideal candidate will combine strong business acumen with technical understanding of surgical robotics and orthopedic procedures. They will also be tasked with supporting the VP, Marketing, Autonomous Robotics with building the upstream function and developing upstream marketing excellence playbooks to be leveraged for future product developments and launches.

How You'll Create Impact

Define and execute upstream marketing strategies for orthopedic robotic solutions including but not limited to :

  • Conduct market analysis, competitive assessments, and identify emerging trends.
  • Develop business cases, market requirements documents (MRDs), and financial models.
  • Lead customer insights programs and translate VOC into actionable product requirements.
  • Manage the orthopedic robotics product pipeline and lifecycle.
  • Support global strategy alignment and regional adaptation for product positioning and pricing.
  • Develop global launch strategy in close coordination with downstream partners.
  • Define resource needs based on expected product development roadmap and support VP, Marketing, Autonomous Robotics to build upstream marketing team
  • Develop upstream marketing best practices and playbooks to leverage for future product introduction
  • Collaboration with KOL to understand advancements in Ortho Robothics

Execute above responsibilities in close collaboration with R&D, Regulatory, Clinical, Finance, and Downstream Marketing teams.

What Makes You Stand Out

  • Bachelor's degree in Marketing, Business, Engineering, or Life Sciences; MBA preferred.
  • 10+ years of experience in upstream marketing, product management, or strategic marketing within medical devices.
  • Proven ability to build and lead upstream marketing teams
  • Proven ability to develop strategic plans, business cases, and financial models.
  • Proven ability to collaborate and drive problem-solving cross-functionally
  • Track record of successful global product launch
  • Strong understanding of surgical workflows, orthopedic procedures, and robotic-assisted surgery preferred.
  • Your Background

  • Analytical and strategic thinking.
  • Cross-functional collaboration.
  • Exceptional written and verbal communication.
  • Technical aptitude in surgical robotics or equivalent technology.
  • Familiarity with regulatory compliance, CRM tools, and market research methodologies.
  • Compensation Data

  • Competitive salary and performance-based incentives.
  • Comprehensive health insurance and wellness programs.
  • Retirement savings plans with company matching.
  • Professional development and training opportunities.
  • Flexible work arrangements and generous PTO.
  • Travel Expectations

    25% Travel

    EOE / M / F / Vet / Disability

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