eCommerce Optimization Analyst

Job Summary

At Home is looking for an eCommerce Optimization Analyst to join our growing eCommerce team!

This person will own the A/B testing and Conversion rate Optimization program. They will find ways

to optimize the website & mobile app for our customers. They will develop a strategy form a

hypothesis and perform tests to increase site conversion rates & other key performance indicators.

Key Roles and Responsibilities

The eCommerce Optimization Analysts day-to-day responsibilities will require the individual

to have a working knowledge of conversion rate optimization (CRO) tools. Specifically Adobe

Analytics Adobe Target heat mapping and UX tracking tools

Own the A/B testing process & strategy. Work with the eCommerce team members to finalize

the A/B test designs development tagging quality assurance & reporting

Identify A/B test opportunities by analyzing user behavior navigation patterns page

performance and conversion funnels

Identify customer friction points on the website for conversion and create a plan to solve

those friction points by A/B testing.

Play a pivotal role in communicating to both peers and executive leadership opportunities for

site improvements

Follow up on the A/B testing strategy hypothesis and subsequent analysis

Conduct moderated & unmoderated user testing scenarios to find qualitative supporting data

for continuing conversion rate optimization

Job Description Summary

Qualifications and Competencies

1 years of relevant web analytics experience is required

Experience with retail analytics with the ability to communicate complex concepts to a variety

of audiences.

The problem-solving mindset with experience in diagnosing reporting tracking and resolving

data quality issues

Strong analytic quantitative and data interpretation skills and ability to transform data into

actionable insights. Presentation skills are a must

Working knowledge of Power BI is a plus but not required

Working knowledge of online testing applications such as Google Optimize Adobe Target

Kibo Monetate AB Tasty VWO and Convert is required