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Director of Social Media & Digital Engagement
Director of Social Media & Digital EngagementJel Sert • Rochester, NY, US
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Director of Social Media & Digital Engagement

Director of Social Media & Digital Engagement

Jel Sert • Rochester, NY, US
[job_card.30_days_ago]
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  • [job_card.full_time]
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Director Of Social Media & Digital Engagement

For nearly a century, The Jel Sert Company has focused on creating high-quality, high-value foods and beverages that help bring people together. Jel Sert is proud of being awarded the Great Place to Work certification, along with being recognized by Fortune as a Great Place to Work in Chicago and a Great Place to Work in Manufacturing and Production. We are currently looking for a passionate and dedicated individual to join our team as a Director of Social Media & Digital Engagement. If you are looking for a work environment that encourages personal growth, responsibility, and a shared vision for creating incredible products that help create lasting memories, then Jel Sert wants you!

We are seeking a dynamic and visionary Director of Social Media & Digital Engagement to own and elevate our social presence across a diverse portfolio of leading beverage, dessert, and snacking brands. The ideal candidate will bring a strong background in CPG experience social and digital, and a proven track record of concepting and scaling impactful campaigns that break through the clutter.

This is a high-visibility, game-changing role within our marketing departmentone that will redefine how our brands show up in the digital space. The individual will be both strategist and creator, setting the long-term vision while rolling up their sleeves to produce content, engage communities, and drive bold campaigns that spark conversation and consumer connection.

Why Join Us

  • Be a part of a game-changing role in transforming the social presence of household-name brands.
  • High visibility within the organization, with direct impact on consumer engagement and digital growth.
  • Opportunity to build and lead a best-in-class social function with strong executive support.
  • Fast-moving, entrepreneurial environment with resources to execute big ideas.

Brands : Otter Pops, Flavor Ice, Wyler's Light, Pure Kick

Essential Duties And Responsibilities Include The Following. Other Duties May Be Assigned.

Strategy & Leadership

  • Develop and implement a disruptive, culture-shaping social media strategy that drives brand awareness, engagement, and conversion across the portfolio.
  • Manage, hire, and coach a best-in-class social team that breaks ground on what it means to be "social-first"
  • Partner with Brand Marketing, Digital Commerce, and external agencies to align social initiatives with product launches, sponsorships, and retail activations.
  • Position the social function as a core driver of innovation, influence, and growth within the marketing department.

    • Content Creation & Storytelling

  • Concept, create, and edit content (photo, video, short-form, graphics) while directing the Social Media Content Creators to execute at scale.
  • Deliver bold, breakthrough campaigns that capture cultural relevance and inspire consumer action.
  • Oversee editorial calendars, ensuring content is timely, on-trend, and optimized for each platform.
  • Build brand storytelling that sparks conversation, builds affinity, and generates virality.

    • Community & Influencer Engagement

  • Lead best-in-class community management, ensuring authentic, two-way conversations with consumers.
  • Build and manage influencer / creator partnerships, integrating their voices into disruptive brand campaigns.
  • Spot cultural and category trends early, positioning our brands as leaders in the digital conversation.

    • Analytics & Optimization

  • Define and monitor KPIs (reach, engagement, virality, conversions, sentiment) to measure impact.
  • Translate insights into action, continuously pushing the boundaries of what social can deliver.
  • Connect social performance to broader business results including In-Store, Amazon, Walmart.com, TikTok Shop, and DTC growth.

    • Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and / or ability required.

    Education and / or Experience

  • Bachelor's degree in Marketing, Business, or a related field.
  • 8+ years of experience in social media, digital marketing, or brand communications.
  • CPG experience required, Food & Beverage industry strongly preferred.
  • Proven success in concepting and scaling viral, disruptive campaigns.
  • Hands-on content creation expertise (video, photography, editing tools, Adobe / Canva / CapCut).
  • Deep knowledge of TikTok, Instagram, YouTube, Pinterest, and emerging platforms.

    • Knowledge, Skills And Abilities

  • Excellent computer and Word and PowerPoint skills.
  • Strong oral and written communication skills.
  • Excellent project management and organizational abilities.
  • Data-driven, entrepreneurial, and passionate about building culturally relevant brands
  • A proactive and self-motivated individual with a passion for marketing and brand management.
  • Strong attention to detail and the ability to multitask effectively.
  • Strong influencer partnership management skills.
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