Sr. Manager, Market Intelligence

Responsibilities :

• The Sr. Manger, Market Intelligence leads the development and execution of strategic market, competitive, and customer insights to support enterprise-wide decision making.
• This role is responsible for synthesizing economic, industry, and consumer data to identify growth opportunities, guide marketing and business strategies, and support brand positioning.
• Lead in-depth analysis of macroeconomic, industry, and market trends to inform long-term business planning and scenario forecasting.
• Oversee the development and continuous monitoring of competitive landscapes, market benchmarks, and disruptive trends.
• Deliver executive-level briefings and intelligence reports.
• Design and manage comprehensive, data-driven research initiatives to support corporate, brand, and product strategy. Integrate qualitative and quantitative methodologies to uncover unmet needs and growth areas.
• Analyze customer segmentation, buying behaviors, and trends using internal and external data sources.
• Translate insights into strategic recommendations for marketing, sales, and product development.
• Partner with CRM, marketing, and sales planning teams to analyze customer data, identify opportunities to enhance the customer journey, and drive retention, loyalty, and lifetime value.
• Proactively identify white space opportunities and unmet market needs,
• Evaluate and size potential opportunities to support business case development for new markets, products, or channels.
• Build strong relationship with marketing, sales, fp&a, product, finance, and executive teams.
• Present findings, insights, and strategic recommendations with clarity, influence, and business relevance.
• May lead a team of analysts or cross-functional project teams; mentor junior staff and promote a culture of analytical excellence and insights-driven thinking.

Qualifications :

Preferred Qualifications :