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Regional Sales Manager - Bay Area
Regional Sales Manager - Bay AreaAlameda Electrical Distributors & California Service Tool • Hayward, CA, US
Regional Sales Manager - Bay Area

Regional Sales Manager - Bay Area

Alameda Electrical Distributors & California Service Tool • Hayward, CA, US
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Help Shape the Future of One of Northern California’s Strongest Independents.

At Alameda Electrical Distributors , we’re not just another distributor — we’re a third-generation, independently owned company built in Northern California for Northern California.

We've grown into a strong regional leader across Northern and Central California, ranked among the Top 50 in our industry nationwide — without losing the local spirit that got us here.

About Us :

  • Two companies, one focus – we are ALCAL – comprised of Alameda Electrical Distributors and California Service Tool.
  • With 15 locations and counting, we serve commercial, industrial and residential contractors, facility managers, and OEMs across Northern and Central California.
  • Our specialties include electrical supplies, gear and lighting project management, industrial automation and controls, tools, safety and specified products.  We’re not owned by a billion-dollar corporation.
  • We’re not driven by Wall Street.
  • Here, your voice matters.
  • If it makes sense, we do it.
  • Here, you’re not a number.
  • You have the power to directly impact our business, our people, and our clients.

Our mission is simple but bold :

  • Be our clients' most trusted partner, driving their success in the communities we serve.
  • We are bold enough to grow , but small enough to care .
  • We are ALCAL, and we are looking for a Regional Sales Manager who shares that spirit.

    • What You’ll Do :

  • Lead, coach, and build the best sales team in the region.
  • The RSM will develop and execute a comprehensive sales strategy across all territories to maximize revenue opportunities, participate in strategic and tactical sales planning, and drive growth and category expansion.
  • Develop high-level relationships with our top clients, manufacturer partners, and manufacturer representatives.
  • Dig in with clients to understand their business challenges and find real solutions — beyond just selling products.
  • The RSM will monitor and understand market trends, customer needs, and competitive activities to inform sales strategies.
  • Set clear expectations — define what success looks like, for both our customers and our internal teams.
  • The RSM will drive alignment, accountability, and success in their territories.
  • Champion local decision-making — move quickly and decisively without red tape.
  • Act as a strategic guide — coaching your team to become trusted advisors, not just order-takers.
  • Be a culture carrier — lead with energy, authenticity, and a passion for relationships and results.

    • What We’re Looking For :

  • Bachelor’s degree or equivalent experience in a related field preferred. 5+ years of successful people and process management, demonstrating strong critical thinking and leadership abilities 5+ years of experience in customer business development with a proven ability to drive growth and build strategic relationships.
  • Effective written and verbal communication skills, with the ability to present confidently to both large and small audiences.
  • Someone passionate about building relationships and excited to learn about different businesses and industries.
  • A natural coach and mentor , energized by developing others to reach their full potential.
  • A strong leader who sets a clear vision , defines goals, and holds the team accountable.
  • Experience leading high-performing sales teams in distribution, construction supply, manufacturing, or a similar industry is a big plus.
  • An individual who loves the hunt , loves solving problems , and loves winning together .

    • The Opportunity :

  • $180,000 - $220,000 Base Salary (based on experience) Quarterly performance-based bonus opportunities Comprehensive Benefits : Medical, Dental, Free Vision Insurance (with buy-up options) 401(k) with Employer Match Basic Life Insurance, AD&D, and LTD coverage Paid Holidays + Paid Time Off Commuter Benefits Employee Wellness Program Fringe Lifestyle Benefi If you're ready to lead, build, and make a real impact —  we're ready to meet you.   Powered by JazzHR
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