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Marketing Program Manager
Marketing Program ManagerTalent Groups • Lowell, MA, US
Marketing Program Manager

Marketing Program Manager

Talent Groups • Lowell, MA, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Responsibilities

  • Develop and execute a comprehensive demand generation program plan and budget
  • Measure, analyze, and report on marketing campaign effectiveness
  • Manage and accurately forecast marketing program budgets
  • Build and execute account-based experience (ABX) programs
  • Establish repeatable processes for program development and follow-up
  • Partner closely with sales and business development teams for timely communication
  • Collaborate with Portfolio Marketing, Field Marketing, Operations, Creative, and Web teams
  • Maximize ROI through internal partnerships and external vendors

Qualifications

  • 5–8 years of B2B software lead / demand generation experience (preferred)
  • Bachelor’s degree required; MBA is a plus
  • Proven success in lead and demand generation
  • Excellent written communication skills (must-have)
  • Strong metrics-driven mindset with proven measurable results
  • Experience in highly automated marketing environments
  • Understanding of positioning principles and methodologies
  • Experience with Salesforce, Eloqua, or similar platforms (plus)
  • High integrity, attention to detail, and organizational skills
  • Strong leadership, influence, and interpersonal abilities
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