Data Alliances Marketing Manager

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Data Alliances Marketing Manager

role at

KPMG US .

KPMG is known for delivering real results for clients while fostering a culture that encourages individual development, embraces inclusivity, rewards innovative excellence, and supports our communities.

Responsibilities

Drive the creation of specialized, co‑branded marketing assets that showcase the joint value of KPMG and our data partners; develop powerful client success stories that demonstrate the tangible business outcomes of using Informatica, MuleSoft, Databricks, and Snowflake in our solutions.

Produce technical and solution‑focused sales tools, including AI‑readiness whitepapers, data governance solution briefs, and joint‑offering videos.

Project manage KPMG’s presence at alliance‑specific conferences (e.g., Informatica World, MuleSoft CONNECT, Databricks Data and AI Summit, Snowflake Summit, Sales Kick‑off events).

Create, plan, and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.

Serve as the primary marketing liaison to the Informatica, MuleSoft, Databricks, and Snowflake marketing teams.

Identify and manage joint marketing opportunities, leveraging partner marketing development funds (MDF) to amplify our message and generate leads; support partner‑facing events like sales kick‑offs (SKOs) to ensure KPMG’s data solutions are top‑of‑mind with their sales teams; increase the visibility and awareness of our data alliance solutions through targeted social media, podcasts, advertising, and updating web content on both KPMG’s and our partners’ digital properties.

Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment.

Qualifications

Minimum five years of recent experience in B2B marketing in a professional services or technology environment.

Master of Business Administration degree from an accredited college or university is preferred; Bachelor’s degree in marketing, business, or a related field is required.

Proven experience in alliance or partner marketing is highly desirable; prior experience working with business executives and stakeholders with a proven ability to collaborate and manage expectations of senior business leaders.

Experience developing and executing a strategic marketing plan for a complex business, including market research, stakeholder navigation, ROI reporting, sponsorship identification, deep project management, buyer persona development, buyer journey development, and content strategy.

Excellent organizational and project management skills, with a proven ability to manage multiple, simultaneous projects; exceptional written and verbal communication skills.

Strong proficiency in a wide range of digital marketing channels, including social media, SEO, and content marketing; proven ability to work effectively in a hybrid setting and travel as required.

Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity.

KPMG offers a comprehensive compensation and benefits package, including medical, dental, vision, disability, life, 401(k), and personal well‑being benefits.

All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state and local laws. No phone calls or agencies please.

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