Lifecycle Marketing Manager

Lifecycle Marketing Manager

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare exists to help you reach your greatest potential. And positively impact the world. Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team one that makes better decisions, drives innovation, and delivers better business results.

Your Role

As Lifecycle Marketing Manager at Kolsquare, your mission is to plan, execute, and optimize all email marketing initiatives that engage, nurture, and guide our audiences through each stage of the funnel, from first touch to conversion and retention.

You will own the global email strategy and performance, designing high-performing journeys that drive engagement, conversion, and measurable pipeline impact. Your goal is to ensure that every message contributes to a consistent experience for prospects and customers across all markets and segmentations.

Reporting directly to the Head of Growth & Digital Marketing, you'll manage all email communications at Kolsquare, from top-of-funnel thought-leadership content to bottom-of-funnel conversion campaigns.

Your scope covers all lifecycle and email campaigns, including newsletters, nurturing flows, lead generation campaigns, event invitations, product updates, personalized outbound activations, and more.

You'll work cross-functionally with Growth, Digital, Content, Product Marketing, Field Marketing, Sales and Customer Success teams to deliver campaigns whether automated or one-shot that are timely, relevant, and tailored to each segment, persona, and market maturity.

Your Main Responsibilities

1- Strategy & Planning

• Define and maintain a comprehensive global email roadmap covering lifecycle programs, newsletters, and campaign sends.
• Align the email calendar with content releases, product launches, and events.
• Establish clear objectives, audiences, and KPIs for each nurturing program, in line with funnel and marketing goals.
• Coordinate with Field Marketing to support event promotion and post-event follow-ups, ensuring messaging and timing are aligned.
• Work closely with Growth and Sales to align bottom-of-funnel messaging and follow-up workflows.

2 - Email Journey Design & Execution

3 - Performance Analysis & Optimization

4 - Cadence & Governance

Your Profile

Must-haves

You want to join an adventure more than a job! Kolsquare is a benefit company, with a general interest ambition that goes beyond our profitability goals : positively impact the world.

Nice-to-haves

What We Offer?

The Recruitment Process