Director of Marketing - Loan Vision

About Loan Vision:

Loan Vision is a PE backed (Banyan Software/Pacific Lake) high growth tech firm focused on providing loan-level accounting software designed to serve the mortgage banking industry. Since launching at the MBA Technology Solutions Conference and Expo in 2013, Loan Vision has helped reduce risk, streamline manual process, and lower operating expense for over 270 customers by combining a leading financial management solution with loan level accounting. Loan Vision strives to help transform accounting departments across the mortgage industry, aiding them in reaching maximum efficiency and offering tools to give them better insight into their profitability. We believe that every mortgage bank should have instant access to the financial information needed to make quick, strategic decisions and pride ourselves on providing, not only just the right tools, but also the right implementation approach and ongoing support to allow customers to maximize their use of our software.

Our superior technology resides on the Microsoft Dynamics platform and is hosted in Microsoft Azure. This combination has quickly allowed Loan Vision to acquire over 270 mortgage banks as customers, including some of the top lenders in the nation.

The Role:

We are seeking a highly skilled and data-driven Director of Marketing with a robust digital marketing background to join our dynamic team. In this role, you will be responsible for developing, executing, and optimizing multi-channel demand generation campaigns to drive qualified leads and enhance Loan Vision's market presence. Your expertise in digital marketing strategies and tools will be crucial in creating targeted campaigns that attract and nurture prospects through the sales funnel. Experience in the banking or financial services industry will be a significant advantage, as you will collaborate with cross-functional teams to tailor campaigns that resonate with our target audience.

• Develop and drive the Annual Marketing Plan as it relates to Demand Generation growth strategy across all four marketing channels.
• Manage the Marketing Team staff in respect to goal setting initiatives, departmental education, and marketing budget/platforms.
• Develop and implement demand generation strategies and campaigns leveraging multiple (Digital, Customer, Partner Account Based Marketing) channels to generate N2N N2E sales opportunities
• Manage demand generation budgets and forecasts using metrics such as leads, conversions, and revenue
• Create goals for year surrounding MQLs, SQLs, and CW
• Ensure marketing lead goal is met
• Deliver monthly business reviews to GTM team to ensure goals are on track to be met (9/12 months)
• Ensure marketing ARR goal is met
• Align efforts with the sales team driving revenue through the creation and execution of ongoing and simultaneous marketing campaigns including but not limited to webinars, case studies etc.
• Manage quarterly and annual reporting respective to demand generation performance, search engine optimization and organic traffic growth.

Qualifications for success:

• 5+ years of experience in demand generation, preferably within the SaaS or financial services industry.
• Proven track record of developing and executing successful multi-channel demand generation campaigns.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
• Experience with the marketing automation & CRM functions of Salesforce or other CRMs
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Familiarity with the mortgage banking and banking industry is a plus.
• Bachelor's degree in Marketing, Business, or a related field ideally

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan:

Banyan affirms that inequality is detrimental to our Teams, associates, our Operating Companies, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Compensation

The expected base salary for this position is: USD $100,000 - $125,000, plus up to 5% performance related bonus excluding. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.