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Customer & Marketing Data Engineering Manager
Customer & Marketing Data Engineering ManagerCapstone IT • Springfield, MO, United States
Customer & Marketing Data Engineering Manager

Customer & Marketing Data Engineering Manager

Capstone IT • Springfield, MO, United States
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  • [job_card.temporary]
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Job Description

Position Details

  • 6-month contract-to-hire
  • Hybrid work environment (can start remote, upon conversion must be able to relocate to Springfield, Missouri).
  • This position does NOT provide visa sponsorship.

Are you a strategic digital marketing leader who also loves solving technical problems? Do you thrive at the intersection of marketing, data, and engineering? We're looking for a Customer & Digital Marketing Engineering Manager to drive data-powered marketing innovation for our client's rapidly evolving IT organization.

This hybrid role blends marketing strategy, customer analytics, and hands-on engineering leadership-perfect for someone who can bridge business priorities with technical execution to deliver measurable growth.

Why This Role Is Exciting

  • You'll shape how the organization understands and engages customers across channels.
  • You'll lead a small but impactful engineering team building the data backbone that powers modern marketing.
  • You'll modernize legacy systems, introduce new technologies, and directly influence digital strategy.
  • Your work will have clear visibility with Marketing, Data Strategy, and executive leadership.

    • What You'll Do

    Marketing & Strategy

  • Build and execute data-driven digital marketing strategies that boost customer acquisition, retention, and engagement.
  • Analyze customer behavior, campaign performance, and conversion data-turning insights into action.
  • Partner with Marketing and Data teams to enable personalization, targeting, and unified reporting.
  • Optimize digital channels (email, social, web) to improve ROI and customer experiences.
  • Integrate CRM, analytics, and marketing automation tools into enterprise data platforms.

    • Engineering & Technical Leadership

  • Lead and mentor a cross-functional team of data engineers, BI developers, and analysts.
  • Oversee the development of scalable data pipelines, integrations, and analytics infrastructure (Snowflake, dbt, Airflow).
  • Roll up your sleeves to help design data models, review workflows, and troubleshoot complex technical challenges.
  • Modernize outdated systems and implement forward-looking data architectures.
  • Align engineering and marketing roadmaps to ensure technology fuels business outcomes.
  • Establish best practices around CI / CD, data quality, documentation, and automation.

    • What You Bring

  • 10+ years in digital marketing, data analytics, or data engineering, with 4+ years in a leadership role.
  • Expertise with modern marketing and data technologies :

    • Snowflake, SQL, Python, dbt, Airflow, Google Analytics, Tableau, Power BI.

  • Strong background in connecting MarTech ecosystems (CRM, automation, attribution tools) to enterprise data platforms.
  • Ability to turn marketing goals into clear technical plans and measurable results.
  • Exceptional communication skills and comfort working across technical, marketing, and executive teams.
  • Bachelor's degree in Marketing, Computer Science, Data Analytics, or related field.

    • Bonus Points For

  • Experience with Google Analytics, Adobe Analytics, and marketing attribution.
  • Familiarity with HubSpot, Marketo, or Salesforce Marketing Cloud.
  • Hands-on cloud experience (AWS, GCP, or Azure) and CI / CD practices.
  • Strong SQL / Python for analysis and automation.
  • Experience running A / B or multivariate experiments.
  • Industry experience in retail, e-commerce, or automotive.
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