Director Content and Engagement Strategy, CT Global Imaging

Director Content And Engagement Strategy, Ct Global Imaging

GE HealthCare is seeking a visionary and collaborative Director Content and Engagement Strategy, CT Global Imaging to partner with our Global Imaging CT team, to lead innovative content strategies that bring product innovation to life and engage diverse global audiences. This role blends strategic thinking, creative execution, and data-driven insights to deliver compelling content across digital, traditional channels and commercial team. As a trusted partner to Product Marketing, you will translate product value propositions and market insights into impactful campaigns and buyer journey content that inspire action and advocacy. You will champion editorial excellence, leverage AI-powered tools, and foster cross-functional collaboration to ensure GE HealthCare's innovations are clearly articulated and widely understood. GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Key Responsibilities

Plan and Execute Integrated Awareness Strategy and Tool Kits for New Product Introductions (NPIs)

Own strategy, planning, and execution of awareness campaigns for flagship NPIs. Partner closely with regional teams and Product Marketing to deliver NPI toolkits that enable regional activation.

Delivery and Execute Activation Plans based on Marketing Strategy

Work closely with Product Marketing to ensure activation plans reflect modality business priorities and the strategic marketing plan. Execute plans based on clear guidance from Product Marketing regarding messaging, competitive and market insights, audience strategy, and business outcomes. Partner with digital and regional activation teams to implement optimal tactics and outcome-based strategies that deliver measurable impact.

Lead Creation of Buyer Journey Content Offers

Partner with Product Marketing, research, competitive intelligence, and regional teams to develop deep context on the customer buyer journey (their jobs to be done). Map content strategy to key buyer stages to support demand generation, funnel conversion, adoption, and advocacy. Create modular, adaptable content for use across platforms and by our commercial teams, ensuring relevance and impact throughout the customer lifecycle.

Set and Uphold High Standards for Content Quality and Writing

Personally contribute to writing key content and model editorial excellence. Build internal writing capabilities and minimize over-reliance on agencies.

AI Integration & Process Optimization

Leverage AI tools for content ideation, creation, and performance analysis while ensuring brand compliance. Streamline content creation, approval, and distribution workflows to enhance efficiency and reduce time-to-market.

Campaign Performance Analysis

Monitor and analyze campaign and content ROI and business outcomes to inform future strategies.

Qualifications

10+ years in proven experience in marketing communications, content development or product marketing

Healthcare (preferably medical device) product experience and industry acumen

Strong understanding of and creative approach to producing high-quality content and activation strategies

Exceptional project management and cross-functional collaboration skills

Demonstrated ability to develop innovative and creative solutions to complex challenges

Proven track record of delivery to budgets and timelines.

Desired Characteristics

Knowledge of Imaging / Radiology product category offerings and commercial processes

Experience in B2B digital marketing strategies to drive commercial outcomes (content strategy, journey / campaign optimization)

Experience with content strategy for customer facing content that can be leveraged by commercial teams

Familiarity with AI tools for content creation and optimization

Strategic thinker with strong creative execution capabilities

Proficiency in data analysis, reporting, and business intelligence

Excellent organizational and project management abilities

Flexible and adaptable to changing priorities and multiple tasks

Team-oriented, able to collaborate across diverse, cross-functional teams including sales and customer-facing roles