Marketing Science VP, Advanced Analytics & Data Strategy

VP Of Advanced Analytics & Data Strategy

CMB is a full-service custom market research and strategy firm based in Boston. As a top insights and analytics company, we're known for our relentless business-decision focus and cutting-edge creativity. Our passion is helping the world's leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives and business challenges for our clients. Simply put, our people are our power. We have a diverse, inclusive and collaborative team of bright perspectives and curious minds. At CMB you'll have plenty of opportunities to achieve your full potential. From learning new skills, expanding your expertise, and continuing to advance your professional development, you will feel supported and valued. Our benefits say a lot about how much we value our employees : we offer a fully paid sabbatical, a $250 wellness stipend, paid time off to volunteer, generous medical plans, a 401k match, and more. Every employee also gets to enjoy an employee stock ownership plan (ESOP). An ESOP is like a qualified retirement plan, similar to a 401k, but you don't have to make any contributions to participate in the rewards. When we each work hard to provide exceptional service and deliverables to our clients, the positive performance of the company increases the value of our stock and enables the accumulation of wealth for all our employee-owners.

About the Position

We're looking for an innovative and strategic leader to serve as our VP of Advanced Analytics & Data Strategy. In this high-impact role, you will oversee and evolve the core of CMB's analytics and data functionsleading a talented team while driving the development of AI-powered solutions to modernize and accelerate segmentation, market sizing, conjoint, and simulation work. You'll shape the future of how we design, analyze, and deliver custom market research, playing a key role in our pursuit of smarter, faster, and more effective insights. Reporting to the SVP of Client Services, this role offers the opportunity to be both a hands-on expert and a visionary leader, influencing client outcomes, internal innovation, and our broader thought leadership in the industry. This role may be hybrid in Boston or work remotely in the US.

About You

You're a strategic thinker and natural collaborator with a deep curiosity for how data and AI can transform business decisions. You thrive at the intersection of complex analytics, practical applications, and client impact. You're not only fluent in advanced statistical techniques but also adept at simplifying and communicating their value to executives and clients alike. You love developing others and are energized by coaching high-performing teams. You're equally comfortable guiding innovation, partnering across teams to launch new products, and rolling up your sleeves on high-stakes client work. You're recognized as a thought leader and trusted advisor, inside and outside your organization.

About Your Background

You've worked hard to get to where you are and are ready to bring your advanced analytics expertise to help CMB elevate our offerings and drive innovation. With a strong track record leading custom market research analytics, you bring deep proficiency in advanced methodologies, hands-on experience with tools like Sawtooth and SPSS, and a proven ability to apply AI to enhance data strategy and analysis. You're also a trusted leader, known for mentoring high-performing teams and delivering impactful, strategic insights to clients.

Responsibilities and Expectations

Development

• Coach and advise the AI Analytics and Data Science teams and help guide CMB's strategic priorities and relevant market opportunities
• Establish standards and best practices (e.g., tools, processes) for both teams with the ability to flex to meet client needs and to drive innovation
• Collaborate with Growth Strategy and Product Development to develop and validate new approaches to deliver quality, speed, and efficiency in design, analytics and reporting using AI
• Anticipate requirements for future capabilities, including using AI to improve methodological design, data collection, analytics and reporting
• Partner with Account Executives (e.g., Practice Leaders, Account Directors) and Product Development to develop and implement revenue-driving solutions that create long-term customer and business value

Personal Expertise

Client Building

Team Management

Projects

Qualifications

Utilization Goals