Content Marketing Manager Job at Workstream in San Francisco

Overview Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. Our customers include leading brands across multiple sectors, and we are a high growth Series B company backed by prominent investors.

Grow With Us

We’re looking for a creative, social-first Content Marketing Manager to lead our content strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by writing and executing on scripts that educate, entertain, and build a loyal following. You don’t need to be a video editor (we have a team for that), but an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts. This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life.

This is a full-time, office-based role requiring presence 5 days a week to foster close collaboration with cross-functional teams.

We’re open to applicants nationwide — especially ambitious, early-career marketers eager to relocate to Silicon Valley and immerse themselves in a fast-paced startup environment.

Day in the Life Own our YouTube Shorts and Instagram content strategy, from ideation to publishing

Research, script, and storyboard short-form videos that resonate with restaurant owners and operators

Ghostwrite scripts and prep content for our CEO, working closely with him to bring ideas to life on camera

Act as producer during filming — coordinating shoots, guiding delivery, and ensuring content quality

Film case studies with customers, turning their experiences into powerful storytelling content

Monitor industry trends, social conversations, and competitor content to spot opportunities for growth

Lead and coordinate designers, editors, and leadership to bring stories to life

Analyze content performance, iterate on what works, and double down on proven formats

Experiment with hooks, captions, and thumbnails to maximize reach and retention

Build a playbook of repeatable content formats that can scale into a full content engine

Who You Are Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok

A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies

Proven track record of growing a social audience and driving engagement

Experience ghostwriting or producing content for executives, thought leaders, or influencers

Comfort with data, able to look at YT / IG data and translate analytics into actionable insights

Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you’ve worked in or around restaurants)

Video editing skills (nice to have, but not required)

Strong work ethic and willingness to be based in our Bay Area offices 5 days per week

Please include content samples and / or a link to your portfolio

Why Join Us Work directly with our CEO to create engaging, industry-shaping content

Capture real customer stories and case studies that showcase how restaurants thrive with us

Be at the forefront of building a restaurant-first brand on social media

Help shape the voice and community for thousands of restaurant owners

Join a team that values creativity, speed, and bold ideas

Nationwide applicants welcome — if you’re looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career

What We Offer A mission-driven and value-based company dedicated to empower deskless workers and local businesses

An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career

Competitive salary and equity

Comprehensive health coverage : medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents

In office amenities and stocked kitchen

401K Plan

Learning / development stipend

Unlimited PTO

Salary Range In compliance with the California Pay Transparency Law, the base salary range for this role is between $90,000 - $115,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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In Summary : Workstream is looking for a Content Marketing Manager to lead our content strategy across YouTube and Instagram . This person will be responsible for growing our audience of restaurant owners and operators by writing and executing scripts that educate, entertain, and build a loyal following . This is a full-time, office-based role requiring presence 5 days a week .

En Español : Crecer con nosotros buscamos un gerente de marketing de contenidos creativo y social para liderar nuestra estrategia de contenido a través de YouTube e Instagram. Esta persona será responsable de aumentar la audiencia de dueños de restaurantes y operadores escribiendo y formando guiones que eduquen, entretenen y construyan seguidores leales. No es necesario ser un editor de video (tenemos un equipo para eso), pero tener cuidado con las ediciones, el ritmo y las tendencias es una ventaja. Lo más importante es tener un profundo sentido del contenido que se convierte en viral rápido, lo que ocurre entre los equipos, y cómo convertir sus primeros trabajos de creación de productos. Día en la vida poseer nuestra estrategia de contenido de YouTube Shorts e Instagram, desde la ideación hasta la publicación Investigación, guión y contenidos del competidor para detectar oportunidades de crecimiento Monitorear videos cortos que resuenan con los propietarios y operadores de restaurantes Escribir guiones fantasma y contenido preparatorio para nuestro CEO, trabajando estrechamente con él para dar vida a las ideas Actuar como productor durante el rodaje Coordinar disparos, dirigir la entrega y garantizar la calidad del contenido Estudios de caso de cine con clientes, convirtiendo sus experiencias en poderosas tendencias de la industria del conteúdo narrativo, conversaciones sociales, y contenido competitivo Conviértese a diseñadores, editores y líderes para coordinar oportunidades de desarrollo. Pagamos el 95% de sus primas para nuestros empleados y el 85% para dependientes En las comodidades de la oficina y los datos actuales del mercado. El flujo laboral proporciona igualdad de oportunidades laborales a todos los trabajadores y solicitantes de empleo y prohíbe discriminación e acoso de cualquier tipo sin importar raza, color, religión, sexo, origen nacional, estado de discapacidad, genética, estatus protegido de veterano, orientación sexual, expresión o género, u otras condiciones federales protegidas por la ausencia de leyes estatales o locales que protegen la identidad y la promoción del trabajo.