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Marketing Professional
Marketing ProfessionalNPA WorldWide • Amherst, NY, US
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Marketing Professional

Marketing Professional

NPA WorldWide • Amherst, NY, US
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  • [job_card.full_time]
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Job description :

Marketing Professional Amherst, NY

Salary : $62,400 $72,000 annually (based on experience) Schedule : Full-time, MondayFriday Hours : Choice of 8 : 004 : 30 or 8 : 305 : 00

About the Company

Our client is a global leader in legal publishing and research technology , serving more than 3,500 institutions across 150+ countries. Their flagship research platform hosts over 230 million pages of content across 100+ databases , helping legal professionals, academics, and researchers simplify complex information through advanced technology and intuitive design.

Why Youll Love Working Here

Health & Wellness Benefits

Comprehensive health coverage (up to 100% paid)

In-house chef offering breakfast, lunch, and dinner-to-go

On-site gym featuring a Peloton and sauna

Access to scenic walking trails for outdoor breaks

Quiet relaxation room with massage chairs

On-site resources for mental health support, nutrition, and legal assistance

Professional Growth

Opportunities for professional development, mentoring, and skill-building

Access to workshops and hands-on projects to enhance your career

Average team tenure of 13 years, a place where people grow and stay

Technology & Innovation

Work in a forward-thinking environment that leverages AI, advanced search tools, and data-driven solutions to transform research and improve user experience

Company Culture

Employee-led DE&I initiatives and events

Collaborative, respectful, and idea-driven work culture

Tools and platforms that empower innovation (Basecamp, AI-driven tools, and more)

Your Role : Marketing Professional

Youll bring creativity, strategy, and technology together to strengthen the organizations digital presence, engage audiences, and support business growth.

Website & Digital Marketing

Design, manage, and update website content (WordPress + Elementor)

Create and optimize landing pages, product pages, and campaign materials

Troubleshoot performance issues and ensure a seamless user experience

Email Marketing

Develop and execute targeted campaigns using MailChimp (automation, segmentation, and A / B testing)

Monitor performance metrics and refine campaigns to increase engagement and conversions

Content & Campaign Creation

Write and edit engaging content for emails, landing pages, blogs, and promotional materials

Develop full-cycle marketing campaigns for product launches and remarketing initiatives

Transform complex product information into accessible, compelling messaging

Innovation & Strategy

Explore AI tools and emerging technologies to improve marketing efficiency

Recommend and implement creative ideas to increase visibility and brand awareness

Stay ahead of digital marketing trends and continuously evolve strategy

Collaboration & Support

Contribute to social media initiatives, ensuring consistent brand voice

Support customer experience teams by assisting with chat and phone inquiries

Serve as backup to the Marketing Administrator when needed

Document marketing processes and participate in team-wide projects

Qualifications

Bachelors degree in Marketing, Communications, or a related field

5+ years of experience in digital marketing or a similar role

Proficiency with WordPress and Elementor

Familiarity with Adobe Creative Cloud and Canva

Strong writing and content creation skills

Proven experience managing email campaigns and automation

Excellent organization, time management, and multitasking skills

Creative thinker with a collaborative mindset and interest in AI tools

Commitment to Inclusion

This organization values diversity and inclusion as fundamental strengths. They are committed to fostering an environment where everyone feels respected, supported, and empowered to thrive.

Qualifications :

Bachelors degree in Marketing, Communications, or a related field

5+ years of experience in digital marketing or a similar role

Proficiency with WordPress and Elementor

Familiarity with Adobe Creative Cloud and Canva

Strong writing and content creation skills

Proven experience managing email campaigns and automation

Excellent organization, time management, and multitasking skills

Creative thinker with a collaborative mindset and interest in AI tools

Why is This a Great Opportunity :

Great opportunity with great benefits.

Salary Type : Annual Salary

Salary Min : $ 62400

Salary Max : $ 72000

Currency Type : USD

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