Senior Social Media Manager

Work and Perks

Miller’s Ale House is seeking a passionate social media marketer who is obsessed with the intersection of social with culture. As senior manager of social media, you will lead the day-to-day strategy and execution of Miller’s social media presence, deepening cultural relevance and amplifying the iconic elements of our brand. You’ll be at the forefront of how Miller’s shows up in the world—translating brand, consumer, and cultural insights into compelling content that sparks conversation, drives engagement, and builds brand love.

As a Senior Social Media Manager, you will bring the Miller’s Ale House brand to life through the lens of social media, modernizing us through innovative, highly creative content across channels every day.

ESSENTIAL REQUIREMENTS & KEY RESPONSIBILITIES

• Expert knowledge of the social media landscape with a proven track record of developing best-in-class social and influencer campaigns.
• Lead the strategy and execution of daily social content across platforms, ensuring it reflects Miller’s brand voice and resonates with culture.
• Elevate Miller’s presence in culture by identifying and acting on real-time opportunities, trends, and moments that matter to our guests.
• Collaborate cross-functionally with internal teams and external partners to develop and publish content that drives brand relevance and earned media.
• Use insights to inform strategy, leveraging data, trends, and performance metrics to continuously optimize content and channel approach.
• Champion creative storytelling, bringing fresh ideas and bold thinking to how we show up in the digital world.​
• Partner with creators and agencies to build an always-on UGC pipeline​​.
• Manage creative agency relationship & freelancers for social content production ​
• ​Manage posting & community engagement programs​
• Implement test & learn plan to uncover winning formats​ and track performance to scale what works ​
• Develop the social content calendar to ensure it aligns with current marketing promotions while connecting with key cultural and sports moments.
• Manage creation of all paid social media content and advise the media agency on placement and optimization.

Requirements and Qualifications

Required Skills & Education

• 5-7 years in social, content, or creator-led brand storytelling​
• Bachelor’s Degree in Marketing, Communications, Advertising, or Business preferred.
• Proven experience growing engagement on FB, IG, and TT​
• Background in food, sports, hospitality, or entertainment is a plus​
• Example cases of being resourceful and scrappy, creating high-impact content without big budgets​
• Strong short-form video instincts (concepting → scripting → shoot direction → posting)​
• Can coach creators/talent to bring brand personality to life​
• Sharp sense of internet culture, humor, and what sparks sharing​
• Strong planning + fast pivot ability (balance calendar + reactive moments)​
• Ability to brief and manage agencies, freelancers, and creators​
• Has mastered the use of social media management and monitoring tools
• Ability to thrive in a fast-paced environment, work independently, multitask, prioritize, and be detail-oriented
• Exceptional written and verbal skills to communicate at all levels of the organization
• Travel: 10%