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Manager, Paid Search
Manager, Paid SearchHome Chef • Chicago, IL, US
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Manager, Paid Search

Manager, Paid Search

Home Chef • Chicago, IL, US
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  • [job_card.full_time]
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Manager, Paid Search

The Manager, Paid Search is a key member of Home Chefs Growth Marketing team, responsible for leading the strategy, execution, and continuous optimization of Paid Search campaigns, primarily across Google and Microsoft Ads. This role will own the performance of a major acquisition channel, driving new customer growth and efficiency through data-driven optimization, A / B testing, and strategic expansion.

The ideal candidate will balance strategic leadership with hands-on campaign management setting channel direction while personally managing campaigns, testing frameworks, and budget pacing. This individual will collaborate closely with internal analytics, brand strategy, and cross functional teams, as well as external partners, to ensure Paid Search performance aligns with Home Chefs broader acquisition goals.

Detailed Responsibilities

Channel Leadership & Strategy

  • Own Paid Search channel performance, driving growth and efficiency against acquisition and LTV goals.
  • Develop quarterly and annual Paid Search business reviews, strategies & roadmaps
  • Establish a test-and-learn framework focused on measurement, new ad products, and bidding innovation.
  • Identify and implement opportunities for automation, AI-driven optimization, and scaling.
  • Ensure Paid Search meets or exceeds forecasted contribution to marketing acquisition targets.
  • Ensure a seamless & customized customer acquisition experience from advertisement to landing page through conversion rate optimization tests (CRO)
  • Design experimentation into new search platforms beyond the major engines (LLMs, TikTok Search, etc)

Campaign Management & Optimization

  • Manage day-to-day campaign execution, including keyword research, bid strategies, audience segmentation, structural campaign and ad group updates, and creative optimization.
  • Leverage platforms such as Google Ads & Microsoft Ads for campaign management.
  • Use data to drive continuous optimization and achieve performance targets.
  • Maintain accurate pacing, budget alignment, and spend tracking.
  • Partner with analytics to ensure proper tagging, attribution, and conversion tracking.
  • Act as a quality assurance check for all paid search account management deliverables.

    • Analytics, Reporting & Insights

  • Analyze campaign data to uncover insights, identify trends, and make actionable recommendations.
  • Build and deliver weekly performance reports to leadership, highlighting impact, learnings, and next steps.
  • Collaborate with leadership on forecasting, scenario modeling, and incrementality testing.
  • Comfortability reporting on success metrics through the lens of multiple attribution methods (last click, incrementality, and MMM).

    • Cross-Functional Collaboration & Innovation

  • Partner with creative teams to develop ad copy and assets that drive engagement and conversion.
  • Collaborate with lifecycle and brand teams to ensure consistent messaging across customer touchpoints.
  • Stay informed on Paid Search best practices, platform updates, and emerging tools.
  • Contribute to a culture of testing, learning, and innovation across the Growth Marketing organization.

    • Qualifications

  • 5+ years of digital marketing experience, with at least 3+ years focused on Paid Search.
  • Proven success managing large-scale Paid Search campaigns in Google Ads and Microsoft Ads.
  • Strong analytical skills with proficiency in Excel / Sheets and experience using analytics platforms such as Google Analytics, Looker, Tableau, or other BI tools.
  • Deep understanding of tracking, tagging, and attribution fundamentals.
  • Excellent communication and project management skills, with strong attention to detail.
  • Self-starter comfortable operating in a fast-paced, test-and-learn environment.

    • Preferred :

  • Experience in direct-to-consumer subscription or e-commerce businesses.
  • Familiarity with AI-powered campaign management and performance-max strategies.
  • Google Ads Search Certification or equivalent platform credentials.
  • Hands-on experience with bid management and automation tools (e.g., SA360, Skai, or Marin).
  • Experience with web-measurement and A / B testing tools (i.e. Optimizely, Adobe Analytics, etc.)
  • Experience with Paid Social, Digital Display, and Programmatic media a plus.
  • Experience managing an SEM budget +$5M annually
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