Demand Generation Manager

A company is looking for a Lead Demand Generation Manager to drive pipeline growth across various law firm segments.

Key Responsibilities

Build and execute integrated demand generation programs to drive awareness and engagement

Own the campaign lifecycle, including planning, launch, optimization, and reporting

Define campaign KPIs and apply data-driven insights to optimize performance

Required Qualifications

Minimum 5 years of experience in demand generation or marketing strategy

Strong digital marketing acumen and understanding of enterprise buying cycles

Proficiency in marketing automation and CRM platforms (e.g., Marketo, Salesforce)

Experience in campaign reporting and pipeline metrics

Experience in professional services, technology, or highly regulated industries is a plus