Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
Your New Job
WB Games' Publishing team is looking for a Manager, User Acquisition to join the User Acquisition team, and build capabilities across a specific set of UA channels.
Your Role Accountabilities
UA Optimization: Manage the day-to-day operations across Facebook, Google, TikTok, Applovin, Moloco, Liftoff, IronSource, Unity Ads, and others, following data in order to invest budgets with the maximum return on ad spend (ROAS) and scale
Competitive Benchmarking: Keep a pulse on direct and indirect competitors’ user acquisition strategies and ad creative. Inform our team of the market trends on these channels to keep at the cutting edge of where the market is going
Channel Leadership: Dig in to deeply understand the algorithms for the UA channels in your portfolio. Drive strategy, negotiate terms, and engage with external partners to gain access to alpha and beta tests
Aligned Execution: Work closely with colleagues in analytics, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging
Reporting: Report internally on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data driven insights
Qualifications & Experience
College degree related to Business / Marketing / Data Analysis
Experience with data visualization tools like Looker, Tableau
Experience with Performance Marketing channels like Facebook, Google, TikTok, Moloco, Applovin, Liftoff, IronSource, UnityAds, etc. required
Strong interest in mobile free to play business model, understanding of player LTV, ARPU curves, and relationship with CPI
Strong proficiency in Microsoft Excel, Word, & PowerPoint, and/or Google Suite
Highly effective analytical, verbal and written communication skills
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.Manager, User Acquisition • CA Burbank Bldg. 750, Second Century, Tower 2
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