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Sales Development Representative
Sales Development RepresentativeCodurance • Boston, MA, US
Sales Development Representative

Sales Development Representative

Codurance • Boston, MA, US
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[job_card.job_description]

Sales Development Representative

Buscamos un Sales Development Representative (SDR), tambin conocido como IT Account Manager o Inside Sales, es un perfil de ventas con orientacin hacia el "hunting", responsable de generar nuevas oportunidades de negocio para la empresa mediante la identificacin, prospeccin y cualificacin de clientes potenciales en los sectores objetivo.

Este perfil ser nuestra primera lnea en el proceso comercial, conectando nuestras soluciones de consultora tecnolgica con las necesidades de las organizaciones clientes. Su foco principal ser la captacin activa, buscando constantemente nuevos leads, generando relaciones y preparando el terreno para el resto del equipo.

Objetivos del rol

  • Incrementar el pipeline de ventas con leads cualificados.
  • Detectar oportunidades en empresas que puedan beneficiarse de los servicios de consultora tecnolgica, transformacin digital y soluciones IT.
  • Nutrir la base de datos de prospectos y mantener actualizada la informacin en el CRM corporativo.
  • Ser el puente entre marketing y ventas, asegurando un flujo continuo de oportunidades.

Responsabilidades Principales

  • Identificar y segmentar el mercado objetivo segn el portfolio de servicios (cloud, ciberseguridad, data, IA, infraestructura, consultora digital, etc.).
  • Realizar prospeccin activa (outbound) a travs de llamadas, emails, LinkedIn y eventos.
  • Calificar leads segn criterios BANT / MEDDIC o similares.
  • Gestionar y actualizar la informacin en el CRM (Salesforce, HubSpot, Pipedrive, etc.).
  • Coordinar reuniones entre prospectos cualificados y el equipo de ventas.
  • Colaborar con el equipo de Marketing para afinar mensajes, campaas y contenidos.
  • Analizar mtricas (tasa de conversin, ratio de respuesta, MQL?SQL) y proponer mejoras.
  • Representar a la empresa en ferias o eventos tecnolgicos, cuando sea necesario.
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