Product Marketing Manager

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Product Marketing Manager

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Veterans United Home Loans

As a Product Marketing Manager, you will translate data and insights into strategies that enhance our realty products and customer experience. You will analyze how homebuyers and sellers engage with our products, identify opportunities for improvement, and collaborate across teams to guide product roadmap decisions. In this role, you will use a blend of analytical thinking, curiosity, and business acumen to connect user behavior to company goals and strengthen the value we deliver to our customers.

Responsibilities

Monitor user data to measure product performance and conversion, identifying opportunities to improve engagement and align with enterprise goals and strategies.

Partner with data analysts to create and analyze reports that highlight product usage trends, customer behavior, and areas for growth.

Leverage performance and conversion data to inform and influence product and enterprise level strategies.

Collaborate with product teams to brainstorm and evaluate A / B tests for product feature rollouts and iterations.

Create alerts to notify stakeholders of workflow issues or conversion drops, ensuring timely awareness and resolution.

Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

Qualifications

Exemplary customer service skills

Excel in a fast-paced, results-oriented environment

Thrive in a highly cooperative work setting

Excellent troubleshooting capabilities

Aptitude to learn new technology

Strong written and verbal communication skills

Strong analytical background

Curious, empathetic, and collaborative mindset

Proficient with analytical tools such as Tableau, FullStory, and Google Analytics

Proficient in basic computer technologies, appropriate for an internet-based company

Regular and predictable attendance

Veterans United Home Loans and its affiliates are Equal Opportunity Employers that consider all qualified applicants regardless of race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information.

Additional information

Seniority level : Entry level

Employment type : Full-time

Job function : Marketing and Sales

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