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Marketing Specialist - NBA
Marketing Specialist - NBAQuintEvents • Charlotte, NC, US
Marketing Specialist - NBA

Marketing Specialist - NBA

QuintEvents • Charlotte, NC, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

Salary : The Role

We are looking fora proactivemarketing professional to join our team.This is afast-pacedrole for adrivenindividualtodevelop marketingcontentand initiatives supporting package salesfor ourNBA& WNBApartnerships.Your contribution to the organization will be toleverageyour marketing backgroundand experience to effectively support the team from our Charlotte, NC headquarters.

Responsibilities

  • Assistwith the development of the marketing strategy forthe NBA Experiences & WNBA Experiences brands.
  • Work with the team to execute each marketing vertical to support the overall strategyincluding : Email Marketing, Website Content & SEO strategy,Social Media, Affiliate Relationships,Sales Collateral,etc.
  • Coordinatecontent and marketing needs forsuccessful website andgo-to-marketlaunch plans.
  • Full capabilities in all marketing technologies (Google Analytics, Salesforce, marketing automationsoftwareand others) and pulling / analyzing all necessary information to provide actionable tasks for the company.
  • Support external relationships and respective marketing deliverables.These include but are not limited to, teams, sponsors,arenas / venuesand global sales agent network.
  • Collaborate with Creative team on development of digital content.
  • Helpgrowbrand awareness and market positioning.
  • Manage regular reporting and reviews with the leadership and marketing functional teams.
  • Identifynew marketingopportunities that support department goals & strategy.
  • Action necessary decisions based on analysis of data and stats provided by team, including historical site performance, VTLs, customer acquisition cost, LTCs, lifetime value of customer, etc.

Requirements :

Education and Experience

  • Degree in Marketing, Business, Communications, or affiliated specialized area
  • Minimum3 years experience with an understanding of digital marketingand content marketing
  • Solid knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, and Google Analytics
  • Knowledge and experience working in or around the NBA, its events, and fan culture is preferred

    • Skills / Abilities

  • Knowledge and experience in content marketing with an SEO / SEM focus
  • Experience developingemail &social media campaigns
  • Ability to prioritize and make decisions proactively in a rapidly changing environment
  • Excellent written and verbal communication
  • Superb attention to detail and ability to multitask
  • A strong desireto learn and further develop your skills
  • Analytical skills to assess performance and make improvements
  • Friendly personality and the ability to quickly build rapport with colleagues,partnersand suppliers
  • Ability toestablishtrust, be confident and credible, and build collaborative partnerships across time zones,geographiesand cultures
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