Global HCP Marketing COPD - Dupixent

Global Hcp Marketing Copd - Dupixent

The role's primary responsibility will be to support the development and execution of innovative and differentiating brand marketing strategies and tactics for HCPs, to create a best-in-class experience for them. The Director of Global Marketing HCP will work closely with country and cross-functional teams to ensure that the marketing strategy is consistent across respiratory indications and contributes to strengthen Dupixent Franchise.

The opportunity is to join the dynamic COPD franchise, a key growth driver within the Sanofi organization. This will mean being entrepreneurial, thinking big, working together as a team, differentiating from our competitors and focusing on science to address the unmet needs of patients that are suffering around the world. The position requires a highly motivated individual who can work independently, with a strong execution focus and a global mindset.

This position would preferably be based in Cambridge, MA and will report to the Global Indication Lead COPD.

You will be working in the Global Alliance Immunology Franchise team where we take pride in our commitment to excellence and value our team culture. What drives us is the opportunity to make an impact with Immunology products that truly can transform the lives of people living with COPD, Severe Asthma, Atopic Dermatitis, Chronic Rhinosinusitis with Nasal Polyposis, Prurigo Nodularis, Chronic Spontaneous Urticaria, and Eosinophilic Esophagitis.

This role reports to the Global Indication Lead COPD and supports the development and execution of innovative and differentiating brand marketing strategies and tactics aiming at creating best in class HCP experience.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

Strategic Alignment & Planning for HCP Marketing :

• Global HCP Marketing Strategy Co-creation and Execution for Dupixent in COPD
• Leverage competitive insights and market intelligence to drive positioning of Dupixent as First-in-class and Best-in-class treatment for COPD with underlying type 2 inflammation
• Develop and implement multichannel marketing approaches to maximize awareness and adoption
• Shape value proposition and create compelling brand narratives and messaging

Market & Stakeholder Engagement :

Ongoing Commercial Excellence :

Cross-Functional Collaboration and Leadership :

About You

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