Demand Generation Manager / Marketing Automation Specialist

Job Description

Job Description

Salary :

Grazitti Interactive Corp is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services.

As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Lithium, Optimizely, Acquia, Shopify and Jive. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies to transform their business technologies and save millions.

We are looking for proficient Marketo Specialist

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Employment Type

Full Time

Experience Required

Around 4+ years of relevant experience.

Attributes and Skills Required : -

• Proven years of marketing automation experience.
• Expert knowledge of database management concepts and best practices.
• Strong working knowledge of Salesforce.com.
• Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.
• As a Marketing Automation specialist (Marketo), you are expected to work closely with the designers, developers, and project managers to implement all the programmatic and operational initiatives.
• You must be proficient in conceptualization, templatization, execution, and performance reporting of marketing campaigns.
• You are required to have hands-on experience in managing targeted email campaigns, email nurture programs, and social media.
• You are also expected to have sound knowledge of database management and segmentation.
• You should be qualified to use Marketing Automation platforms like Marketo, Pardot, Eloqua, HubSpot, and SFMC.

Roles and responsibilities : -