Talent.com
Senior Director of Product Strategy & Ecommerce
Senior Director of Product Strategy & EcommerceJAANUU • El Segundo, CA, US
Senior Director of Product Strategy & Ecommerce

Senior Director of Product Strategy & Ecommerce

JAANUU • El Segundo, CA, US
[job_card.variable_hours_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Reports to : CFO

FLSA Status :   Exempt

Location : Hybrid Onsite

Summary / Impact : The Senior Director of Product Strategy & Ecommerce is a critical cross-functional leader responsible for defining, executing, and optimizing the company’s product and digital commerce strategy. This role owns the end-to-end product lifecycle—from concept to go-to-market—and ensures that both physical and digital experiences drive growth, profitability, and brand equity.

You will partner closely with Design, Development, Marketing, and Technology teams to build an integrated roadmap that connects product performance with ecommerce excellence. The ideal candidate combines creative vision with analytical rigor and thrives at the intersection of product, brand, and consumer experience.

Key Responsibilities

Product Strategy

  • Lead development and execution of the overall product strategy, including product intent, attribution, and performance tracking.
  • Build and maintain the Product Line Plan for both seasonal and core collections.
  • Develop clear Product Briefs aligned with brand strategy, financial goals, and consumer needs.
  • Own the Marketing Brief process—defining required levels of support, investment, and storytelling across channels.
  • Establish and maintain the Product Launch Calendar & Cadence to align with business objectives.
  • Set and monitor Gross Margin Targets and drive performance through pricing and assortment decisions.
  • Conduct ongoing competitive landscape analysis to inform product and pricing strategies.
  • Develop and execute a Pricing Strategy that maximizes profitability and market relevance.
  • Partner with Design & Development on the Innovation Roadmap to bring new products to market.
  • Co-lead the Inventory Investment & Buy Strategy with Planning.
  • Collaborate with Brand & Design to define and refine target consumer profiles .
  • Align with Marketing & Ecommerce on the Promotional Calendar to balance brand storytelling and revenue goals.
  • Participate in fittings and product reviews to ensure product execution meets brief intent and KPIs.
  • Oversee sample management needs for go-to-market and marketing purposes.

Ecommerce

  • Lead development of the Ecommerce strategy and forecast revenue targets across channels.
  • Define and optimize landing page architecture , ensuring alignment with brand and performance goals.
  • Own and implement the SEO strategy to drive organic traffic and visibility.
  • Build and manage an A / B testing roadmap to improve conversion and user experience.
  • Develop and maintain the site roadmap across key surfaces (Upper Funnel, Home Page, Landing Pages, PDPs).
  • Own content and copy needs , ensuring storytelling and product information drive engagement and sales.
  • Analyze ecommerce performance metrics (Conversion, Traffic, AOV, UPO, ASP, Return Rate, Bounce Rate, etc.) and report insights to leadership.
  • Conduct user research, session tracking, and journey mapping to identify friction points and opportunities.
  • Lead a direct report responsible for product setup, merchandising, campaign management, and site content execution.
  • Partner with Marketing to manage the Digital P&L , optimizing revenue, spend, and profitability.
  • Collaborate with Technology to guide the digital product lifecycle , from ideation to launch of site features and functions.
  • Align with Marketing & Merchandising on the Promotional Calendar for campaigns and activations.
  • Contribute to CRM strategy , ensuring seamless landing page flow and consumer engagement.
  • Inform performance marketing and influencer strategies to enhance product storytelling and conversion.

    • Requirements / Skills :

  • 10+ years of progressive experience in product strategy, ecommerce, or merchandising within consumer goods, fashion, or lifestyle brands.
  • Proven track record of driving revenue and margin growth through product and digital strategies.
  • Deep understanding of ecommerce metrics, UX principles, and conversion optimization.
  • Strong financial acumen, including experience managing P&Ls and gross margin targets.
  • Exceptional cross-functional leadership and communication skills.
  • Strategic thinker with the ability to execute tactically in a fast-paced environment.
  • Experience leading and developing teams.
  • Proficiency with ecommerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud) and analytics tools (e.g., Google Analytics, Looker, Tableau).

    • Success in This Role Looks Like

  • A cohesive and data-driven product line strategy that balances creativity, performance, and profitability.
  • A highly optimized ecommerce experience that converts traffic efficiently and tells the brand story effectively.
  • Strong alignment between Product, Marketing, Design, and Technology teams through shared roadmaps and KPIs.
  • Consistent achievement of margin and revenue targets through strategic pricing, inventory management, and digital activation.

    • Compensation for California applicants is $175,000 - $200,000.

    [job_alerts.create_a_job]

    Director Of Strategy • El Segundo, CA, US

    [internal_linking.similar_jobs]
    Director, Analytics Enablement

    Director, Analytics Enablement

    RAPP • Los Angeles, CA, United States
    [job_card.full_time]
    RAPP Los Angeles is looking for a Director, Analytics Enablement to join our award-winning Marketing Sciences team.We are RAPP - world leaders in activating growth with precision and empathy at sca...[show_more]
    [last_updated.last_updated_30] • [promoted]
    CDP Product Strategy Director

    CDP Product Strategy Director

    Cigna Health and Life Insurance Company • Santa Monica, CA, United States
    [job_card.full_time]
    A leading health services organization is seeking a Director of Product Management for their Customer Data Platform.This role involves defining and evolving the platform vision, leading cross-funct...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Manager, Medicare Product Development

    Senior Product Manager, Medicare Product Development

    University of California - Los Angeles Health • Los Angeles, CA, United States
    [job_card.full_time]
    We're seeking a strategic Senior Product Manager to lead the design, development, and implementation of our Medicare Advantage products. In this role, you'll partner with the Director of Medicare Pr...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Website and Ecommerce - Vernon, CA

    Director of Website and Ecommerce - Vernon, CA

    Staffing • Los Angeles, CA, US
    [job_card.full_time]
    Director of Website and Ecommerce.Location : Vernon, CA Full-Time.Requirements : Previous global experience Analytical and brand marketing mindset 7+ years of demonstrated success in a hands-on ecomm...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, Growth Analytics

    Director, Growth Analytics

    IPG Mediabrands • Los Angeles, CA, United States
    [job_card.full_time]
    IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG).Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients inc...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Product Growth Manager, E-Commerce (Starlink)

    Sr. Product Growth Manager, E-Commerce (Starlink)

    SpaceX • Inglewood, CA, US
    [job_card.full_time]
    Product Growth Manager, E-Commerce (Starlink).SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not.To...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Product Manager

    Senior Product Manager

    tapouts • Los Angeles, CA, US
    [job_card.full_time]
    Build The Next Generation Of Youth Coaching.At tapouts, we believe in the boundless potential of every child.Our mission goes beyond teaching skills. we are dedicated to nurturing the emotional and...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Client Partner, Ecommerce

    Sr. Client Partner, Ecommerce

    Pinterest • Los Angeles, CA, United States
    [job_card.full_time]
    Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to br...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Applications and ERP and E-commerce-

    Director of Applications and ERP and E-commerce-

    Staffing • Los Angeles, CA, US
    [job_card.full_time]
    Director Of Applications And Erp And E-commerce.Location : Vernon, CA Full-Time Salary + Benefits US Citizen, Green Card, TN, GC EAD and H4 EAD only No Third-party agencies Corp to corp.Requirements...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Strategy and Operations Senior Associate, Global Product Solutions

    Strategy and Operations Senior Associate, Global Product Solutions

    California Staffing • Los Angeles, CA, US
    [job_card.full_time]
    Strategy And Operations Senior Associate, Global Product Solutions.Experience driving progress, solving problems, and mentoring more junior team members. deeper expertise and applied knowledge with...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Senior ETF Product Specialist

    Senior ETF Product Specialist

    Capital Group • Los Angeles, CA, United States
    [job_card.full_time]
    I can succeed as a Senior ETF Product Specialist - Strategy and Development at Capital Group.Global Product Strategy & Development is part of Capital Group's North America Client Group.As ETF Produ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Product Lifecycle Management Specialist

    Product Lifecycle Management Specialist

    24 Seven Talent • Los Angeles, CA, US
    [job_card.full_time]
    An established creative brand with a strong eCommerce presence is seeking a.Merchandising & Launch Coordination.Ensure every product is set up accurately across eCommerce platforms, inventory s...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Director, Strategy

    Director, Strategy

    IPG Mediabrands • Los Angeles, CA, United States
    [job_card.full_time]
    We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different.When brands unite p...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Ecommerce Coordinator

    Sr. Ecommerce Coordinator

    Bombshell Sportswear • Los Angeles, CA, US
    [job_card.full_time]
    Ecommerce Coordinator who will assist the Director of Ecommerce in day to day operations of the website.Your role will include. catalog management, website maintenance, and general reporting.You mu...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Director of Technology Platforms & Applications

    Director of Technology Platforms & Applications

    Cooley LLP • Los Angeles, CA, United States
    [job_card.full_time]
    Director of Technology Platforms & Applications.Cooley is seeking a Director of Technology Platforms & Applications to join the. Technology Platforms and Applications.The Director of Technology Plat...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Director, Product Owner : Compensation, Reward and Performance

    Senior Director, Product Owner : Compensation, Reward and Performance

    NTT DATA • Los Angeles, CA, US
    [job_card.full_time]
    Senior Director, Service / Product Offer Management.Join a company that is pushing the boundaries of what is possible.We are renowned for our technical excellence and leading innovations, and for mak...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Growth

    Director of Growth

    UpKeep • Los Angeles, CA, US
    [job_card.full_time]
    We're building the AI-powered future of maintenance.UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it.We're the creators...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Product Manager

    Product Manager

    Addison Group • Beverly Hills, CA, US
    [job_card.full_time]
    Beverly Hills, Ca - 5 days a week.This position is eligible for medical, dental, vision, and 401(k).A high-growth retail company is seeking a Product Manager who has Site Analytics & eCommerce ...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]