Demand Generation Marketing Manager, B2C

Demand Generation Marketing Manager, B2C

Join a global team making a lasting impact with Lumivero. At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data enabling them to work more efficiently and make informed, confident decisions.

The Demand Generation Marketing Manager, B2C will lead and own Lumivero's global B2C marketing efforts as well as demand generation strategy and execution for Lumivero's research line of business (LOB)including NVivo, Atlas.ti, XLSTAT, and Citavias a primary B2C channel with a strong emphasis on driving growth, optimizing conversion rates, and improving the B2C customer journey for Lumivero's suite of products. This role is pivotal in developing and executing integrated marketing strategies that engage consumers at every stage of the funnel, from lead acquisition to retention.

This is a unique opportunity to join a fast-moving and growing organization where you'll have the autonomy and ownership to strategically shape and scale our B2C marketing engine. The ideal candidate is a strategic, data-driven marketer with experience building high-performing campaigns and collaborating cross-functionally.

• While this role will partner closely with digital marketing, it does not involve direct ownership of paid media channels

This position requires proven expertise in creating and executing marketing initiatives across digital channels. It's a great fit for a confident, proactive self-starter ready to make a meaningful impact on a global level.

Key Responsibilities

Required Skills and Experience

Help transform our world with powerful insights join our team! At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!

Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We're passionate about the customers we serve, the products we create, and the problems we solve.

Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment. Lumivero is an E-Verify Employer. You can review the E-Verify Poster. Lumivero is committed to supporting individuals requiring accommodation in the application process.