Kering Beaut, AVP Brand Engagement & Communications

AVP Brand Engagement & Communications Creed, Bottega Veneta and Balenciaga

The AVP Communications & Brand Engagement is a senior marketing leadership role responsible for developing integrated marketing activations that foster consumer engagement and advocacy for Kering Beaute Americas Creed, Bottega Veneta and Balenciaga. Key responsibilities include identifying trends, managing campaigns across earned and owned media, building relationships with influencers and advocates, and collaborating with internal teams to align on brand vision and achieve performance-based goals. The AVP will use their mastery of cultural savviness, influencer marketing, special events and media / press relations to strengthen brand love among consumers.

This role requires a strong pulse on culture, a passion for creating authentic luxury brand narratives and expertise in the social and digital landscapes.

Core Responsibilities

Strategic Leadership : Define and execute the strategy for brand advocacy, influencer relations, and earned media to strengthen consumer engagement and loyalty.

Global Collaboration : Liaise with global brand partners and fashion teams to align strategies, strengthen partnerships, and build networks of influence.

Integrated Marketing : Develop go-to-market activations for launches and core business across earned and owned media channels and as part of larger brand activations.

Influencer Marketing & Relations : Nurture and build relationships with influencers and key brand advocates, inclusive of celebrity talent and teams, to create authentic connections.

PR / Press : Nurture and develop relations with beauty / lifestyle / grooming editors and other trade organizations to maximize coverage in media outlets.

Event Marketing : Execute best-in-class luxury events that generate buzz, excitement, and content on social media.

Talent / Brand Partnerships : Build partnerships with talent and organizations outside of the beauty industry to grow awareness.

Culture and Trends : Be on the pulse of all things cultural and trend-related to keep brand's voice current and fresh.

KPI / Performance Management : Grow brand EMV utilizing tracking software with continuous optimization and maximization of ROI.

Budget Management : Oversee all budgets for Communications, PR, Influencer marketing, Brand, special events, etc.

Core Requirements

Bachelor's Degree required.

Minimum 10+ years relevant experience with a beauty or fragrance brand, preferable in the luxury space.

Previous management of influencer marketing and public relations campaigns.

Excellent judgment on how to identify / escalate potential issues / crises.

Excellent oral, written and communication skills.

Excellent presentation skills both PPT creation and public speaking skills.

Full understanding of corporate, brand, and social public relations practices.

Strong industry and media relationships.

Ability to analyze the business and identify new functional growth opportunities.

Skilled at successfully organizing, prioritizing, and managing multiple projects.

Ability to work in an entrepreneurial, fast-paced environment while being adaptable to change.