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Director of Sales Training
Director of Sales TrainingEmpower Brands • Richmond, VA, US
Director of Sales Training

Director of Sales Training

Empower Brands • Richmond, VA, US
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  • [job_card.full_time]
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Job Description

Job Description

Position Overview

Bumble Roofing, one of America's fastest-growing roofing franchise brands, is seeking a dynamic Director of Sales to drive performance, coaching, and accountability across our national franchise network.

This role will serve as the engine behind our franchisees' revenue growth, ensuring each market's sales teams are trained, motivated, and equipped to perform at the highest level. The ideal candidate has hands-on home service sales experience (roofing experience a plus) with a proven track record of building scalable sales systems, coaching teams to success, and aligning operations and sales execution to achieve system-wide consistency.

This is a high-impact leadership role for a strategic sales professional passionate about helping entrepreneurs succeed through strong process, culture, and performance.

Key Responsibilities :

Franchise Sales Leadership

  • Partner with franchise owners to develop localized sales growth strategies that align with Bumble Roofing's national vision.
  • Drive accountability and consistency across franchise markets through KPI tracking, performance reviews, and strategic coaching.
  • Support franchisees in recruiting, onboarding, and developing high-performing sales teams.
  • Conduct regional sales summits, one-on-one coaching calls, and field visits to ensure top-tier execution.

Training & Enablement

  • Design and deliver scalable sales training programs that teach the "Bumble Way", from lead generation to close.
  • Develop digital and in-person training materials, including sales playbooks, video modules, and scripts.
  • Work cross-functionally with Marketing and Operations to ensure sales teams have the tools and collateral needed to maximize conversion rates.
  • Reinforce consultative, value-based selling with a customer-first mindset.
  • Process Optimization & Operations Alignment

  • Standardize sales processes, pricing structures, and customer journey touchpoints across all locations.
  • Partner closely with Operations to ensure clean handoffs between sales and production.
  • Leverage CRM data and analytics to identify performance gaps and implement continuous improvement initiatives.
  • Collaborate with corporate leadership to align training, sales, and marketing initiatives under one cohesive growth strategy.
  • Qualifications :

  • 5+ years of progressive sales leadership experience in home services, franchising, or construction industries.
  • Proven success in coaching and managing high-performing sales teams across multiple locations.
  • Strong understanding of sales funnels, lead management, and CRM utilization.
  • Ability to analyze sales metrics, identify trends, and implement data-driven improvement plans.
  • Excellent communication and presentation skills. Must be comfortable leading group trainings, calls, and workshops.
  • Operational understanding of how sales impacts production, scheduling, and profitability.
  • Willingness to travel up to 25% nationally to visit franchise markets and support in-field training.
  • Key Competencies :

  • Hands-On Coach : Leads by example, inspiring sales teams to adopt proven practices that deliver measurable growth.
  • Strategic Operator : Understands how sales, marketing, and operations intersect to drive overall performance.
  • Data-Driven Leader : Uses metrics and analytics to make informed decisions and hold teams accountable.
  • Collaborative Partner : Works closely with corporate and franchise teams to unify strategy and execution.
  • Entrepreneurial Spirit : Thrives in a fast-paced, evolving franchise environment with a passion for helping owners succeed.
  • WHO WE ARE :

    Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services : JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.

    Note :

    This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

    Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

    This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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