Global Industry Marketing Strategist, Manufacturing (Remote)

Splunk is seeking an experienced, entrepreneurial and results-focused marketing professional to drive the creation and implementation of innovative and compelling industry-specific programs in support of Splunk's growth objectives and strategic initiatives within the Manufacturing and Technology industry segments.

The opportunity requires a dynamic and creative mind with a proven history of success crafting and executing an impactful industry marketing strategy. The candidate will be experienced in a wide range of go-to-market activities with demonstrated success building and coordinating B2B marketing and sales enablement.

This position requires hands-on execution. Although this role is an individual contributor, it requires an experienced professional who is able to orchestrate a cross-functional team to package, enable and drive success for Splunk solutions. This professional will bring expertise in marketing to this new buyer to raise awareness for Splunk, to help ensure that these solutions are impactful from a sales standpoint and also relevant for customers and prospects.

This role can be performed from any location within the United States.

Your Impact

Develop the Marketing strategy for both the Manufacturing and Technology segments as well as manage the integrated cross-functional marketing plan to establish brand, support relationship development and growth with targeted audiences and sales channels

Partner with key industry stakeholders across sales and marketing to ensure a cohesive go-to-market approach, and a clear narrative to how Splunk shows up to organizations in the industry, tailored to the unique needs, challenges and trends across internal and external, customer-facing presentations, use cases, case studies and sales enablement content

Perform market research to understand the latest trends, technologies, regulatory requirements and market dynamics and to inform strategic POV (Point of View) as critical changes take place in the industry; understand emerging technologies like AI / Agentic AI, IoT, cloud computing and how they impact the industry.

Understand key industry influencers, buyers and teams to position the Splunk value and PoV

Provide direction on marketing content programs and strategies specific to the Manufacturing industry segments

Own and execute the sector's marketing and collaborate on the thought leadership strategy to extend and amplify across an omnichannel approach (digital, social media, video, podcast, webinar , blogs, association affiliation and trade show sponsorships)

Partner across the Marketing organization and with the Industry analyst community to augment brand reach

Work with Product Marketing, Solutions Marketing and Industry Advisory to translate the technical capabilities to align to industry benefits and business outcomes

Support sales teams by developing specific industry-first sales enablement materials and collateral, including briefs, personas, FAQs, industry sheets and more

Identify events or venues that attract targeted buyers and influencers to increase brand awareness or change brand image and potentially drive sales and / or create positive publicity that drives new opportunities

Contribute to the creation of thought leadership content, webinar , and webcasts to evangelize our message

Manage multiple, complex projects successfully in a collaborative and fast-paced environment

Minimum Qualifications

5+ years of relevant marketing experience in the B2B technology industry experience; Previous roles working in technology marketing and marketing to buyers in Manufacturing are required

Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics

Preferred Qualifications

A highly professional and collaborative team player with an entrepreneurial mindset who works well under pressure in a high growth environment; ability to work across business lines, presenting to executive leadership and at different levels of management

Hands-on ability to build a range of marketing assets (including on-message demo videos, sharp succinct slide pitch decks)

Product Marketing and Campaign Marketing experience is an advantage

Excellent communication and writing skills with proven ability in storytelling and narrative development

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and / or Canada :

The starting salary range posted for this position is $145,000.00 to $182,800.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation

• , equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :

10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

Non-exempt employees

Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next

Additional paid time away may be requested to deal with critical or emergency issues for family members

Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows :

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and

Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below :

New York City Metro Area :

$165,000.00 - $239,200.00

Non-Metro New York state & Washington state :

$145,000.00 - $210,200.00