Vice President, E-Commerce & Media Strategy

Vice President, E-Commerce & Media Strategy

About the Company

Well-recognized provider of health & wellness solutions for parents

Industry

Mechanical or Industrial Engineering

Type

Privately Held, Private Equity-backed

Founded

2014

Employees

51-200

Categories

E-commerce

Industrials & Manufacturing

B2C

Specialties

baby products

parenting

health & wellness

consumer goods

and postpartum care

About the Role

The Company is seeking a VP of E-Commerce and Media Strategy to join their dynamic team. The successful candidate will be instrumental in developing and executing an integrated approach that maximizes sales performance, elevates brand visibility, and ensures seamless consumer experiences across various channels. This leadership role demands a strategic yet hands-on executive who can thrive in a fast-moving, entrepreneurial environment. Responsibilities include overseeing e-commerce strategy, managing key accounts, and leading the development and execution of paid media strategies. The VP will also be responsible for leading a high-performing team, fostering cross-functional collaboration, and driving the integration of e-commerce initiatives with media campaigns to maximize ROI. The ideal candidate for the VP of E-Commerce and Media Strategy at the company will have a proven track record in e-commerce and media, with a focus on driving revenue and optimizing digital experiences. They should be adept at managing product assortment, pricing, and promotional strategies, and have experience in leading annual negotiations with retailers. A data-driven approach to refining media investments and audience targeting is essential, as is the ability to experiment with next-generation media platforms. The role requires a leader who can provide coaching, mentorship, and clear career development paths for their team, and who is committed to fostering a culture of collaboration and community.

Travel Percent

Less than 10%

Functions

Ecommerce

Marketing

Strategy