Marketing Specialist

Marketing Specialist

Ready to take ownership of marketing campaigns that make an impact? Velociti is looking for a driven Marketing Specialist to bring creativity, structure, and data-driven thinking to our growing marketing team.

This role is ideal for a hands-on marketer who thrives in execution, enjoys variety, and wants real ownership of campaigns from concept to performance analysis. You'll work closely with Sales and internal partners to deliver integrated marketing programs that build brand awareness, drive engagement, and generate leads.

At Velociti, we combine innovation, collaboration, and accountability to support our clients and each other. You'll join a small, agile marketing team where your ideas matter, your work is visible, and your contributions directly support business growth.

Employees will be expected to work from this office a designated number of days a week to be agreed upon and occasionally on other days for department meetings. We maintain a flexible workplace therefore there are opportunities to work from home or remotely as agreed with your supervisor.

What You'll Do

Campaign & Content Execution

• Plan and execute integrated marketing campaigns across email, paid media, social, webinars, events, and tradeshows
• Own and manage the marketing content calendar to ensure on-time, high-quality delivery
• Create and coordinate compelling marketing content, including copy, visuals, and presentations
• Ensure brand consistency across all channels and materials
• Support digital and sales enablement content distribution

Tradeshow & Event Marketing

• Lead marketing execution for tradeshows and eventsfrom booth graphics to pre- and post-event communications
• Collaborate with internal stakeholders to align messaging, timelines, and goals
• Track and analyze event engagement to inform future strategy

Marketing Systems & Performance Tracking

• Execute campaigns using tools like HubSpot and Salesforce
• Track performance metrics, engagement, and lead activity
• Use insights and data to optimize campaigns and improve results
• Apply SEO best practices to content creation and optimization

Strategy Support & Market Insight

• Conduct industry and competitive research to strengthen campaigns
• Stay current on marketing trends, tools, and best practices
• Partner closely with Sales to align marketing efforts with pipeline and lead goals

How Success Is Measured

• Timely, accurate execution of campaigns and content
• Quality and consistency of marketing materials
• Campaign engagement, lead generation, and actionable insights
• Strong collaboration with Sales and internal stakeholders
• Ownership, accountability, and continuous improvement

What You Bring

Required

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
• 35 years of experience in marketing campaign execution and content development
• Strong copywriting skills with the ability to adapt messaging by channel and audience
• Experience coordinating creative and design assets
• Familiarity with Salesforce or another CRM
• Experience with social media tools, CMS platforms, or marketing systems
• Working knowledge of SEO best practices
• Excellent organizational, project management, and communication skills
• Ability to analyze performance data and apply insights

Preferred

• B2B marketing experience
• Demand generation or lead-focused marketing background
• Experience with marketing automation or AI tools
• Tradeshow or event marketing experience