Chief Marketing Officer

Chief Marketing Officer (CMO) — Healthcare Services (Confidential Client)

(Open to SVP / VP-level candidates ready to grow into CMO)

About the Opportunity

A fast-growing national healthcare services organization is hiring a senior marketing leader to own and scale a

$50M+ annual marketing budget

across online and offline channels. This is a high-impact role for a builder—someone who brings both strategic horsepower and creative instincts, and who wants to shape the future of a major consumer-facing brand in the preventive health space.

Role Overview

We’re looking for a

Chief Marketing Officer (or SVP / VP of Marketing ready to grow into CMO)

who can lead end-to-end marketing strategy, elevate brand presence, and accelerate customer acquisition across multiple channels. This role reports directly to executive leadership and will be responsible for driving large-scale, data-backed marketing initiatives.

Key Responsibilities

Own, optimize, and scale a

$50M+ annual marketing budget .

Lead strategy across

online and offline

marketing channels, including digital, direct mail, broadcast, partnerships, and referral programs.

Develop strong creative concepts, brand campaigns, and consumer messaging that resonate with a broad U.S. audience.

Serve as the organization’s “ideas engine”—bringing fresh thinking, new concepts, and innovative marketing plays.

Implement and expand use of

analytics, advanced attribution models, and AI-driven tools

to increase efficiency and ROI.

Partner with product, operations, clinical, and executive teams to drive growth initiatives.

Build, mentor, and scale a high-performing marketing team.

Identify new consumer trends and preventive health opportunities to improve engagement and outcomes.

Ideal Background

10+ years of progressive marketing leadership experience.

Experience managing

large-scale, multi-channel marketing spend .

Strong creative sensibility—conceptual thinker with an eye for design and storytelling.

Proven track record driving performance marketing and brand marketing.

Deep knowledge of

analytics, AI tools, data-driven decision making, attribution, and forecasting .

Preventive health, healthcare services, diagnostics, wellness, or related industry experience is a

plus , not a requirement.

Executive presence with the ability to influence and drive alignment across senior stakeholders.

Who Thrives Here

High-initiative leaders who can turn concepts into execution.

Big-picture thinkers who also love optimizing numbers.

Creative strategists with a strong analytical backbone.

Builders who want to take something established and scale it aggressively.

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