Product Marketing Manager - TrainHeroic

General Summary

As Product Marketing Manager, you are part of a cross-functional team responsible for strategic marketing initiatives for the company. This comprehensive role’s primary focus is to communicate the product’s value to the target market and includes daily interaction and collaboration with various teams across the organization.

In close collaboration with the Product, Brand & Social Media, Design, Growth Marketing, Partnerships, UX and other members of the Marketing team. The Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key company initiatives, and product launches to increase the value, visibility, and performance of our products in the market. Through cross-functional collaboration, in-depth product knowledge of the products and customers, the Product Marketing Manager develops and executes strategies to maximize exposure and adoption of products within the target market.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

Core Functions :

• Product Value Proposition : Connect product features and releases to the value and benefits it provides the customer, unlocking the emotional connect to the brand and product.
• Full Lifecycle Marketing : Launch new products and features as well as driving existing features with clear value props and adoption strategy.
• Positioning & Messaging : Craft compelling narratives, messaging frameworks, and positioning maps tailored to target specific audiences (e.g., coaches, athletes, training organizations).
• Customer & Market Insights : Guide messaging and targeting through platform data and customer research.
• Cross-Functional Alignment : Collaborate & align with cross-functional teams including Product, Brand & Social Media, Design, Growth Marketing, Partnerships, and UX to guide projects and campaigns to success.
• Understand the competitive landscape : Be an expert on our competition and how they are positioned. Participating in customer research and interviews, as well as attending trade shows and events, may be required.
• Internal Stewdarship : Be the voice of the customer helping to drive the long-term direction while also championing internal product adoption & engagement.
• Perform other duties as assigned.

Requirements

Required Qualifications :

Desired Qualifications :

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

Benefits

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $58,477-$97,461. Each role at Peaksware has a defined salary range based on market data and company stage. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

This role is eligible for variable compensation including bonus.

Benefits and Perks : Health

Disability and Life

Additional

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Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.