Marketing Specialist- Fitness

Join the KOMPAN North America (NA) team as a Marketing Specialist - Fitness and play a key role in creating happier and healthier communities across the country by bringing to life outdoor fitness spaces. As a Marketing Specialist focused on Fitness at KOMPAN, you’ll support the implementation of global and local Fitness marketing strategies, while working closely with the Marketing and Sales teams to broadcast engaging content across multiple platforms.

Are you a Marketing professional who is passionate about fitness? The Marketing Specialist will help drive brand awareness, engagement, and growth in the outdoor health and wellness space. This role is perfect for someone who lives and breathes fitness culture and wants to make an impact through creative campaigns, digital storytelling, and community-building initiatives.

As a global leader with an organizational focus on people, passion, progress, and performance, our mission is to create healthier and happier communities by delivering the best in play and fitness solutions. We’re KOMPAN - let’s play!

Who We Are

For more than 50 years, KOMPAN has researched, designed, and built inventive and imaginative commercial playground equipment and outdoor fitness sites that captivate all ages and abilities.

In collaboration with our global headquarters in Denmark, KOMPAN designs, manufactures, and installs more than 1,000 sites a month across more than 90 different countries. Our North American headquarters, located in Austin, Texas, supports field sales around the U.S. and Canada.

At KOMPAN, we take pride in our commitment to the global environment. We exceed sustainability efforts and make it possible to lower carbon emissions by utilizing recycled ocean waste, consumer-recycled plastics, and textile waste to create playgrounds that are born green or made green.

What You’ll Do

• Work with the Director of Fitness Sales, the Business Development Fitness Specialist, and the Marketing team to develop and execute marketing campaigns across digital, social, and traditional channels.
• Collaborate with Marketing graphic designers and the Communications and Content Lead to produce compelling content tailored to fitness segments, including blog posts, email newsletters, social media, and promotional materials.
• Work with our Communications and Content Lead to schedule, publish, and monitor social media posts across platforms like LinkedIn, Instagram, and Facebook. Engage with followers and fitness influencers.
• Stay on top of fitness trends, competitor strategies, and consumer behavior to inform marketing decisions.
• Work with our Trade Show and Event team to help coordinate fitness trade shows, site openings, and brand activations. Assist with logistics, promotion, and on-site engagement.
• Work with the Director of Marketing to track campaign performance using tools like Google Analytics and Dynamics 365. Provide insights and recommendations for optimization.
• Support outreach and collaboration with key fitness industry organizations and influencers.

What You’ll Need

• Bachelor’s degree in Marketing, Communications, or related field
• 2+ years of marketing experience (internships count!)
• Strong understanding of fitness culture and wellness trends
• Excellent written and verbal communication skills
• Proficiency in social media platforms and basic design tools (e.g., Canva, Adobe Creative Suite)
• Analytical mindset with attention to detail
• Self-starter with a collaborative spirit

Bonus Points

• Experience working with fitness brands, gyms, or wellness startups
• Familiarity with CRM tools (e.g., Dynamics 365)
• Copywriting experience
• Personal passion for fitness, training, or wellness

Perks and Benefits

• Comprehensive medical, vision, and dental plans
• Employer-paid life and disability insurance
• 401(k) retirement plan with company match
• Competitive PTO and robust holiday schedule
• A fun, energetic team that values creativity and hustle

Not Sure if You Qualify?

That’s ok! If you’re interested in the role and believe you could be a good fit, we encourage you to apply!

KOMPAN is an Equal Employment Opportunity and Affirmative Action Employer. We do not discriminate based upon race, religion, color, national origin, gender, age, veteran status, or any other basis covered by appropriate law. We celebrate diversity and are committed to creating an inclusive environment for all our employees. All employment is based on qualifications, merit, and business needs.