Sales Manager

Job Description

Job Description

SALES MANAGER Job Description

THIS POSITION REPORTS TO : Sales Director

OBJECTIVE :

Regency Palms Senior Living is an Employer that endeavors to provide an environment at its facilities wherein human dignity prevails. We operate in a family type environment, wherein compassion, respect, dedication and willingness to go beyond one’s job description are an inherent quality of the Company.

JOB SUMMARY :

The Sales Manager plans and directs the Marketing of Regency Palms Senior Living Community and Services, as well as, maintaining a positive Public contact in the Community. The Sales Manager will expand referral sources to positively impact the Regency Palms Senior Living census.

PRIMARY RESPONSIBILITIES :

Duties include but are not limited to :

• Interviewing prospective Residents to determine needs and qualifications for residing in an Assisted Living and Memory Care community.
• Work collaboratively with the Wellness Director to qualify prospective Residents.
• Be a true citizen of the Community and exhibit a friendly attitude towards Residents.
• Maintain a detailed customer database in order to stay in close contact with potential Residents / family members.
• Manages Concierge services to ensure customer satisfaction through prompt delivery of a high standard of customer service.
• Tour prospective Residents through the Community, model rooms, available services, associated fees, and terms of lease.
• Planning and overseeing advertising and promotional activities including print, online, electronic media, and direct mailings.
• Preparing or directing preparation of public relations releases, special brochures, and similar materials.
• Conducting weekly inspections of apartments and premises, coordinating necessary maintenance to ensure Regency Palms Senior Living maintains a positive image within the Community.
• Establishing strategic marketing plans to guide marketing efforts and help achieve the Regency Palms Senior Living census objectives.
• Effectively educates the County and City regarding Regency Palms Senior Living in order to gain appropriate resident referrals.
• Managing marketing operating budget to assure spending is at or below budgetary guidelines.
• Establishing and maintaining a consistent Regency Palms Senior Living image throughout the Community, with promotional materials and special events held or sponsored by Regency Palms.
• Monitoring competitive services and marketing activities of other Assisted Living & Memory Care communities in the area so as to assure Regency Palms remains competitive in the marketplace.
• Establishing and maintaining relationships with industry influencers and key community and strategic partners such as national ALFA chapters, Alzheimer’s Association, AARP, Diabetes Foundation, and so forth. Serves as liaison with outside agencies to create goodwill for Regency Palms and educate those outside agencies on Regency Palms Senior Living services.
• Maintaining confidentiality of all pertinent personal or health information concerning Residents and staff.
• Other duties as assigned by supervisor or the Executive Director, and which relate to the success of Regency Palms Senior Living and the Care, Comfort, and Happiness of our Residents.
• The Sales Manager will report to the Sales Director and / or Designee and will meet regularly with that person to provide status reports and engage in the process of strategic planning related to the position.
• Most importantly, the Sales Manager will maintain a positive and compassionate working relationship with the Residents.
• Responsible for all data to be entered, updated, and maintained in the CRM software.
• Responsible for outreach in the community including but not limited to visits to homes / referral sources.
• Occasional weekends may be required. (In such an event, you’ll be given an equal amount of time off during the following week.)
• Responsible for minimum 3 move-ins per month

QUALIFICATIONS AND CERTIFICATIONS :

In a typical (8) hour shift, the Sales Manager will routinely sit for long periods at a time, stoop, carry, bend, squat, kneel, crouch, climb, grip, reach, push and pull. The Sales Manager will also occasionally be required to lift, overhead, waist high and floor level. The Sales Manager will routinely lift up to 25lbs.

The above list is not intended to be all-inclusive and at times the employee may be required to perform other duties as assigned by the Executive Director or their designated supervisors.

Regency Palms Senior Living is an Equal Opportunity Employer.