35493545085 - Digital Marketing Manager

Digital Marketing Manager

Schedule: M-F, 9AM - 6PM PST

Salary: based on experience

We are seeking a creative, data-driven, and results-oriented Digital Marketing Manager to lead and grow our digital marketing efforts. In this role, you will own the entire marketing funnel from awareness to conversion and play a key part in driving sales for our digital products and scaling our brand.

Responsibilities:

• Strategy & Execution
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive product sales.
• Analyze campaign performance regularly to identify areas for improvement and maximize ROI.
• Use customer insights and performance data to refine messaging and optimize future strategies.
• Content & Campaign Management
• Lead the creation and execution of digital campaigns, including email newsletters, website content, social media posts, and paid advertising.
• Manage and grow our presence on key social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
• Develop and manage paid advertising strategies across platforms such as Google Ads, Facebook, and Instagram.
• Ensure all marketing content aligns with our brand voice, values, and goals.
• SEO & Website Optimization
• Create and implement SEO strategies to boost organic traffic and improve search engine rankings.
• Collaborate with developers and designers to optimize website performance, user experience, and conversion rates.
• Email Marketing & Automation
• Design and execute engaging email campaigns to nurture leads and convert customers.
• Leverage email automation and segmentation tools to drive engagement and sales.
• Analytics & Reporting
• Monitor and analyze performance metrics across all digital channels, including traffic, engagement, lead generation, and sales.
• Use analytics tools (e.g., Google Analytics, SEMrush) to generate insights and inform future strategies.
• Cross-Functional Collaboration
• Partner with product, design, and sales teams to ensure marketing initiatives are aligned with overall business objectives.
• Stay informed on digital marketing trends, tools, and best practices to keep strategies fresh and effective.
• Budget Management
• Manage the digital marketing budget and allocate resources efficiently for maximum impact.
• Continuously optimize campaign spend to improve cost-effectiveness and performance.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, ideally within e-commerce, SaaS, or digital product spaces.
• Proven success in planning and executing end-to-end digital campaigns.
• Solid grasp of SEO, SEM, email marketing, social media, and content marketing.
• Proficiency with tools such as Google Analytics, SEMrush, Facebook Ads Manager, etc.
• Experience with email platforms like Mailchimp, Klaviyo, or similar.
• Strong copywriting and creative content development skills.
• Highly organized with excellent project management abilities.
• Strong analytical mindset with a knack for data-driven decision-making.
• Excellent communication and interpersonal skills.

Preferred Skills

• Experience managing paid media campaigns (Google Ads, Facebook, Instagram, etc.).
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Background in fast-paced start-up environments.
• Knowledge of e-commerce platforms like Shopify or WooCommerce.

Tools to use:

• Google Analytics
• SEMrush
• Facebook Ads Manager
• Mailchimp
• Klaviyo (or similar email marketing platforms)
• Facebook
• Instagram
• Shopify
• WooCommerce