Director, Strategic Public Relations

Director, Strategic Public Relations

We are Farmers! At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers.

Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn't just our business it's our culture!

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

This role will be responsible for creating and implementing an external media strategy that elevates the Farmers brand and highlights our value proposition for all stakeholder audiences, including agents, customers, and employees. This role will initiate communication campaigns to build brand awareness and reputation, identify emerging trends, develop preventative measures, and maintain strong media relationships to consistently promote a favorable public perception. Additionally, this role oversees the external communications function, sets strategy and priorities for the team, and ensures the execution of business plans to achieve desired outcomes.

Essential Job Functions

• Continuously monitor industry trends, current events, and potential risks to identify opportunities for proactive communication and mitigate potential crises.
• Stay ahead of the curve by recognizing new communication channels and opportunities to leverage them for positive brand exposure.
• Initiate strategic communication campaigns by actively developing compelling content and press releases to generate positive media coverage.
• Develop clear, consistent messaging that resonates with target audiences across various communication platforms.
• Cultivate strong relationships with journalists, influencers, and key stakeholders to secure favorable media placements, positive press coverage, and build trust.
• Utilize analytics and insights to measure the effectiveness of PR campaigns and adjust strategies accordingly.
• Align organizational goals and strategies, including proactive messaging, media outreach, and social media campaigns.
• Advise senior leadership on public communication strategies and prepares them for media interviews.
• Partner with marketing, distribution, and other departments to ensure aligned messaging and coordinated efforts.

Education Requirements

Bachelors degree in journalism, communications, business, marketing or related field preferred.

Experience Requirements

Physical Actions

This role, whether performed virtually or in an office setting, will include normal and customary distractions, noise, and interruptions. Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (example others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to continuously operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Benefits

Job Location(s) : R_US - United States, US - AZ - Phoenix, US - CA - WdlndHills-6301, US - CA - WdlndHills-6303, US - CA - Woodland Hills, US - MI - Grand Rapids

Anticipated application deadline : At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer / employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.