Senior Downstream Product Marketing Manager

How you'll make an impact:

Go-to-Market Strategy & Execution

• Develop and execute launch plans for devices and digital platforms, including messaging, positioning, and segmentation strategies.
• Align product marketing with clinical workflows and care delivery + patient journey.
• Collaborate with upstream marketing and clinical teams to ensure evidence-based positioning and value messaging.

Sales Enablement & Field Support

• Create sales tools tailored to key customer groups, including clinical data summaries, reimbursement guides, and competitive comparisons.
• Conduct training sessions and field visits to support sales reps and gather real-world feedback.
• Partner with sales leadership to identify adoption barriers and develop targeted campaigns to overcome them.

Campaign Development & Demand Generation

• Lead integrated campaigns across digital, print, and live channels to drive awareness and demand for cardiac solutions.
• Manage content creation including physician-facing brochures, patient education materials, webinars, and case studies.
• Utilize CRM and marketing automation platforms to track engagement and optimize outreach.

Customer Engagement & Advocacy

• Build relationships with key opinion leaders (KOLs) in cardiology and electrophysiology.
• Organize advisory boards, speaker programs, and peer‑to‑peer education initiatives.
• Develop patient and provider advocacy strategies to support product adoption and retention.

Market Intelligence & Competitive Analysis

• Monitor trends including guideline updates, reimbursement changes, and emerging technologies.
• Conduct competitive analysis and voice‑of‑customer research to inform product positioning and lifecycle strategy.
• Translate insights into actionable marketing plans and product enhancements.

Cross‑Functional Collaboration

• Work closely with Upstream Marketing, Clinical Affairs, Regulatory, R&D, and Operations to ensure marketing strategies are aligned with product capabilities and compliance requirements.
• Serve as the voice of the customer in internal planning and product development discussions.

Program Management & Campaign Execution

• Lead cross‑functional marketing programs from concept to completion, including product launches, demand generation campaigns, customer engagement initiatives, and brand awareness efforts.
• Translate strategic marketing goals into detailed project plans, timelines, and deliverables, ensuring alignment with business objectives and stakeholder expectations.
• Act as the central hub for campaign coordination, facilitating collaboration between content, creative, digital, product, and sales teams to ensure timely and high‑quality execution.
• Monitor program performance in real time, adjusting tactics and resources as needed to meet KPIs and deadlines.

Marketing Operations & Process Optimization

• Design, implement, and continuously improve marketing processes, workflows, and governance models to increase efficiency, scalability, and accountability.
• Own the marketing calendar and ensure visibility and alignment across teams on key initiatives, launches, and milestones.
• Standardize campaign briefing, intake, and review processes to streamline execution and reduce bottlenecks.
• Serve as a change agent for operational excellence, identifying gaps and introducing tools or frameworks that enhance team productivity.

Technology & Systems Management

• Manage the marketing technology stack, including CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), project management tools (e.g., Asana, Monday.com), and analytics platforms.
• Ensure systems are properly integrated and configured to support campaign execution, lead management, and performance tracking.
• Partner with IT and vendors to evaluate, implement, and optimize tools that support marketing goals and improve user experience.

Data, Reporting & Performance Analytics

• Define KPIs and dashboards to measure campaign effectiveness and commercial impact.
• Analyze funnel metrics, sales performance, and market share to refine strategy.
• Present insights and recommendations to senior leadership.
• Develop and maintain dashboards and reporting frameworks to track campaign performance, lead flow, funnel metrics, and ROI.
• Analyze data to uncover insights, trends, and opportunities for optimization across channels and programs.
• Collaborate with marketing leadership to define and refine key performance indicators (KPIs) and ensure alignment with business goals.
• Support quarterly business reviews (QBRs) and executive reporting with clear, actionable insights.

Budget & Vendor Management

• Assist in the development and management of the marketing budget, ensuring accurate tracking of spend across programs and channels.
• Evaluate and manage relationships with external vendors, agencies, and contractors, ensuring deliverables are met on time and within budget.
• Lead procurement processes for new tools and services, including RFPs, contract negotiation, and onboarding.

Team Enablement & Knowledge Management

• Create and maintain documentation, playbooks, and training materials to support onboarding and ongoing education for marketing team members.
• Facilitate team enablement sessions to ensure consistent understanding of tools, processes, and best practices.
• Foster a culture of collaboration, transparency, and continuous improvement within the marketing team and across departments.

What you’ll need:

• Bachelor’s degree with 8+ years of experience.

Additional Skills:

• Proven successful project management skills.
• Proven success in launching and scaling cardiac products in clinical environments.
• Deep understanding of cardiology workflows, reimbursement, and regulatory landscape.
• Strong understanding of marketing technologies (e.g., Salesforce, HubSpot, Marketo, Asana, Tableau).
• Excellent organizational, communication, and stakeholder management skills.
• Analytical mindset with experience in data‑driven decision‑making.
• Excellent communication, storytelling, and cross‑functional leadership skills.
• Proven expertise in Microsoft Office Suite.
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards.
• Extensive understanding of related aspects of marketing concepts and principles.
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in‑depth understanding of commercial goals behind research.
• Ability to forecast product lines for short‑term and long‑term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics.
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards’ products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks.
• Strict attention to detail.
• Ability to interact professionally with all organizational levels and proactively escalates issues to appropriate levels of management in the organization.
• Ability to manage competing priorities in a fast‑paced environment.
• Ability to represent leadership on sections of projects within a specific area working closely with cross‑functional team, marketing peers and leaders and managing needs and messaging to upper management.
• Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts.
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.

Key Leadership & Behavioral Competencies:

• Business Acumen – Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
• Problem Solving – Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.
• Dealing with Ambiguity – Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Strategic Agility – Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulate credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Managing Through Systems – Can design practices, processes, and procedures which allow managing from a distance; is comfortable letting things manage themselves without intervening; can make things work through others without being there; can impact people and results remotely.
• Drive for Results – Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom‑line oriented; steadfastly pushes self and others for results.
• Customer Focus – Is dedicated to meeting the expectations and requirements of internal and external customers; gets first‑hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Innovation and Continuous Improvement – Commitment to continuous learning and implementation of better methods, tools and practices to increase customer employee and stockholder satisfaction. A clear understanding of gaps in the organization learned through facts or data gathered &analyzed followed by a clear action plan to reduce the gaps through learning and training. By constantly striving to innovate and improve processes by reducing “waste or Noise” in the system, we believe we will have the ability to stay ahead of our competition in the marketplace.
• Operate within Ethical, Moral, & Regulatory Standards – Continuously demonstrates in actions and speech the highest level of commitment to honesty, transparency, and ethical behavior and compliance with all applicable laws and regulations.

Aligning our overall business objectives with performance, we offer competitive salaries, performance‑based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For Illinois, the base pay range for this position is $123,000 to $174,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

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