Creative Copywriting Lead

Job Description

Job Description

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You'll Be Working With

As a Creative Copywriting Lead, you'll be the driving creative force behind ideas that connect, inspire, and perform. You'll partner with Creative Directors and Art Directors to shape campaign concepts that push boundaries, then collaborate with Designers and Motion Artists to bring them to life with clarity, craft, and imagination. This role calls for a conceptually bold thinker who can turn insights into ideas and ideas into unforgettable work across a range of brands and mediums.

You'll work closely with Strategists and Brand Planners to ensure every message is grounded in audience understanding and cultural relevance, while aligning with Media and Paid Social teams to optimize messaging for performance and platform nuance. You'll also work alongside Client Leads and Account teams to present, refine, and evolve creative in alignment with brand goals, and partner with Content and Production teams to ensure scalable, consistent storytelling across all deliverables.

What You'll Be Doing

• Lead the conceptual development and creation of copy for major campaigns, brand storytelling initiatives, and integrated marketing efforts. This includes owning the brand narrative across all channels, such as digital, social, video, and emerging platforms.
• Ensure copy delivers on PMG's creative, strategic, and operational standards—always pushing for impact and excellence.
• Shape brand voice across multiple clients, ensuring messaging is distinct, consistent, and connected to audience needs and behaviors.
• Collaborate with art directors, designers, strategists, and media counterparts to co-create ideas that are insight-driven, culturally relevant, and creatively exceptional.
• Present work to internal teams and clients with confidence, tying ideas back to business goals, strategic insights, and platform best practices.
• Support content strategy with compelling, channel-appropriate copy that moves people—from awareness to action.
• Contribute to creative ideation sessions, helping crack briefs with fresh, unexpected concepts rooted in brand strategy and consumer insight.
• Use AI, content tools, and platform automation to refine processes, accelerate execution, and elevate creative output.
• Provide constructive feedback to junior creatives and peers, helping raise the quality of work across the team.
• Stay informed on creative trends, emerging formats, and audience behaviors, helping integrate cultural insight into day-to-day creative development.

What You'll Bring

What We Offer

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.