Marketing Performance Data Analyst

Maxonic maintains a close and long-term relationship with our direct client. In support of their needs, we are looking for a Marketing Performance Data Analyst

Job Description :

Job Title : Marketing Performance Data Analyst

Job Type : Contract

Job Location : 434 Galvez Mall, Stanford, CA 94063 (Hybrid)

Work Schedule : Hybrid

Starting rate : $45, Based on experience

The Hoover Institution at University seeks a marketing-savvy, data-driven Performance Analyst to join our Marketing and Communications team. This role is essential to measuring and optimizing campaign effectiveness across digital and traditional channels. The ideal candidate brings hands-on marketing experience, understands the role of storytelling in driving engagement, and can translate complex data into actionable insights using HubSpot, Google Analytics (GA4), and Looker Studio.

You'll lead campaign tracking and performance analysis, support data-informed decision-making, and help refine targeting, content strategy, and reporting. Candidates should be skilled in data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals.

• An interest in public policy is a plus.
• This is a one-year fixed-term position. No visa sponsorship provided.

CORE DUTIES :

Performance Measurement & Reporting

Track and report on campaign performance across email, social, web, paid, and earned media

Clean, segment, and analyze marketing data using HubSpot and GA4

Build dashboards that blend performance metrics with clear, narrative insights

Identify trends, gaps, and growth opportunities focused on audience and content engagement

Partner with the Product Marketing Manager to optimize messaging and targeting

Strategic Insights, Planning & Execution

Translate data into intuitive narratives for stakeholders and leadership

Design and analyze A / B and multivariate tests to improve campaign outcomes

Provide pre / post-campaign analytics and strategic recommendations

Forecast trends and evaluate attribution models to shape planning

Data Management & Tools

Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager

Maintain marketing data integrity across CRM, automation, and analytics systems

PREFERRED QUALIFICATIONS :

Marketing Strategy & Execution : Understanding of campaign lifecycles, storytelling, and content-driven engagement

HubSpot Mastery : Experience with custom reporting, workflows, and lead scoring

GA4 Proficiency : Ability to analyze user behavior, content performance, and conversion paths

Data Storytelling : Skilled at crafting insights into persuasive, executive-ready narratives

Marketing Data Science : Experience using statistical tools to identify audience patterns and trends

Previous experience in a marketing team or department is strongly preferred

Questions that determine what background check package to run

Is a degree required for this job? (this will alert Magnit that an education check is needed) Yes

Is driving required for this job? (this will alert Magnit that a MVR is needed) No

Duration of project (start and end date) : August 18, 2024, through August 18, 2026

Full time or part time : Full Time

Number of hours per week : 40 hours / week

Shift timing / schedule : M-F 8am-5pm

Will the resource be working with minors? No

How many years of experience are required? One year

Will this role extend or possibly convert to a FTE? No

Top 3 requirements to hire? Proficient in HubSpot, Google Analytics. Must have previous experience in marketing

Title : Marketing Performance Data Analyst

Location Address : 434 Galvez Mall, Stanford, CA 94063

Remote / onsite / hybrid : Hybrid

About Maxonic :

Since 2002 Maxonic has been at the forefront of connecting candidate strengths to client challenges. Our award winning, dedicated team of recruiting professionals are specialized by technology, are great listeners, and will seek to find a position that meets the long-term career needs of our candidates. We take pride in the over 10,000 candidates that we have placed, and the repeat business that we earn from our satisfied clients.

Interested in Applying?

Please apply with your most current resume. Feel free to contact Jaspreet Singh (Jaspreet.s@maxonic.com / (510) 613-4990) for more details