Director of Retention & Lifecycle Remote

Our client a top beauty company with a focus on health and wellness as well as aesthetic (hair loss and skin aging products) is seeking top talent on their growth team!

About The Position

Were looking for a hands-on operator to take full ownership of our retention and lifecycle

marketing engine across email SMS and subscription products. Youll start by auditing

everything — no stone left unturned — and then either optimize it or rebuild it from the ground

up to drive revenue repeat purchase rate LTV / CAC ratio and subscriber retention.

Youll be responsible for creating and executing performance-driven campaigns setting up

high-converting automations improving CAC payback periods and helping us increase the % of

revenue driven from owned channels.

Youll also partner with the acquisition team to design post-click funnels that maximize every

paid lead and work closely with our data team to ensure clean mapped customer journeys from

first click to final dollar. This is not a manage the agency role — youll be rolling up your

sleeves and driving the outcomes.

What youll do :

Full-funnel retention and lifecycle strategy for all our product lines

All email & SMS automations flows campaigns segmentation and deliverability

Customer onboarding post-purchase cross-sell / upsell winback and churn-reduction

journeys

Conversion-optimized landing pages and funnel architecture in partnership with

acquisition

Retention analytics & attribution — e.g. what flows campaigns and product types drive

actual repeat revenue

LTV modeling MRR reporting cohort views and CAC payback improvement

Copy offer and experience testing — from subject lines to multi-step funnels

Retention experimentation roadmap backlog prioritization test velocity and outcome

tracking

Lifecycle tech stack ownership vendor evaluation performance improvement

Data cleanliness and tracking — work closely with data engineering to ensure full-funnel

clarity

Leveraging AI tools and automation to increase workflow efficiency accelerate testing

cycles and identify revenue-driving insights

Improving and optimizing quiz-based lead funnels — ensuring segmentation

personalization and lifecycle logic are tightly integrated to convert and retain customers

effectively.

Your success will be measured by how these metrics improve :

Email / SMS Revenue %

LTV / CAC

Returning Customer Revenue

Subscriber Retention

MRR Growth

The ideal candidate has :

Are a hands-on executor not just a strategist or manager

Have strong experience in DTC retention marketing (email SMS subscriptions) —

ideally in health beauty or wellness

Obsess over performance metrics : LTV CAC MRR CVR cohort LTV / CAC

Have built from scratch (or rebuild / optimized) retention systems before — and can

speak clearly to what worked

Can identify system gaps fast and drive solutions without needing step-by-step

guidance

Love partnering with paid acquisition data and product to drive better funnel

performance

Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive

smarter testing creative and insights

Think in systems : flows loops attribution journeys

Want to be held accountable to impact not output

Write clearly think critically and default to action over endless planning

Tools Youll Use

Klaviyo Postscript

Skio Recharge Loop

Google Sheets Looker Northbeam

Shopify GA4

Our Core Values and what we built our culture around :

WE THINK BIG : We have a forward-thinking growth mindset and always consider the

big picture in our decisions

PROACTIVE PROBLEM SOLVER : We use our problem-solving and analytical skills to

make data-informed decisions

WE ARE COMFORTABLE BEING UNCOMFORTABLE : We work together to iron out

improvements or changes to achieve goals

OPEN & HONEST COMMUNICATION / FEEDBACK : We communicate and share

feedback with each other with radical candor and transparency

CONTINUOUS LEARNING & IMPROVEMENT : We are always improving the way we

work and challenging each other to bring new ways of thinking to the table

PASSIONATE ABOUT WHAT WE DO : We strive to motivate and empower each other

to contribute to a positive team culture

Competitive Compensation and Benefits :

Competitive compensation including performance-based bonus

Unlimited PTO

Flexible schedule

Healthcare (medical dental & vision) fully covered

Gym membership credit your physical and mental health is super important

Kindle / Audible credits We really value lifelong learning and personal development

Free Products!

Paid maternity / paternity leave

Work anywhere / remote job

Key Skills

Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills

Employment Type : Full Time

Experience : years

Vacancy : 1