Marketing Manager

Benefits:

• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Profit sharing
• Training & development
• Vision insurance
• Wellness resources

Were looking for a hands-on, high-energy Marketing Manager to lead marketing across all So Hospitality Group brands. This role is perfect for someone who loves both big-picture strategy and rolling up their sleeves, thrives in a fast-paced hospitality environment, and enjoys being out in the fieldconnecting with teams, guests, and the communities we serve.

If youre equal parts creative storyteller and data-driven marketer, passionate about food, beverage, and memorable experiences, and excited by building brands that people genuinely love, we want to meet you.

What Youll Do

Youll own and drive marketing initiatives across our entire portfoliobringing brands to life, fueling growth, and ensuring a consistent, standout presence everywhere guests interact with us.

Key Responsibilities

• Lead and execute marketing efforts across all So Hospitality Group concepts
  
  
• Develop and manage comprehensive marketing strategies, campaigns, and annual calendars
  
  
• Create, manage, and publish engaging digital content across social media, email, and websites
  
  
• Design and produce marketing assets using Adobe Creative Suite (Canva a plus)
  
  
• Plan, launch, and optimize paid advertising campaigns; track KPIs and performance metrics
  
  
• Manage and optimize CRM platforms to drive guest engagement, loyalty, and retention
  
  
• Execute field, community, and event marketing including on-site activations, partnerships, and sponsorships
  
  
• Serve as the main point of contact for vendors, agencies, photographers, and media partners
  
  
• Conduct regular on-site visits to ensure brand consistency, accurate messaging, and strong guest experiences
  
  
• Collaborate closely with operations, culinary, and events teams to support promotions and storytelling
  
  
• Analyze results, prepare performance reports, and refine strategies to maximize ROI
  
  
• Support PR efforts and local media outreach to increase brand visibility
  
  
• Represent So Hospitality Group at community and industry events as a brand ambassador
  
  
• Lead weekly marketing performance meetings to review results, share insights, and drive continuous improvement
  
  

What Were Looking For

• 3+ years of marketing experience (hospitality, F&B, or consumer-facing brands preferred)
  
  
• Strong understanding of both digital and traditional marketing channels
  
  
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Canva experience is a bonus
  
  
• Excellent communication, organization, and leadership skills
  
  
• Ability to balance strategy with hands-on executionfrom content creation to campaign launches
  
  
• Comfortable working occasional weekends for events, activations, or promotions
  
  
• Willingness to regularly visit locations to build relationships and ensure brand accuracy
  
  

Bonus Points If You Have

• Experience managing paid ads, KPIs, and CRM platforms
  
  
• A strong track record managing agencies and third-party vendors
  
  
• Experience with influencer partnerships, PR campaigns, and community outreach
  
  
• Background in restaurant groups, hospitality, or lifestyle brands
  
  
• A sharp eye for brand storytelling and guest engagement
  
  
• A genuine passion for food, beverage, and creating unforgettable guest experiences