Marketing Manager - Detroit

Marketing Manager, Central Region

Are you passionate about blending marketing and technology to advance the brands you represent? Do you enjoy testing innovative marketing strategies and balancing data-driven insights with creative execution? If so, then this role could be for you!

We're seeking a self-motivated, results-oriented Marketing Manager to join our Central Region marketing team to be based out of the Detroit market. This is a hybrid role, however, there are in-office and onsite expectations along with travel up to 20%.

In this hands-on role, you will lead a wide range of marketing activities, including awareness, ABM, demand-generation campaigns, partner marketing, social media, public relations, and events. Additionally, you'll drive program operations, data testing, and optimization to ensure measurable results.

We value excellence, adaptability, confidence, and professionalism. Building strong relationships and collaborating with teams across the company are essential, as is the ability to tailor global & regional strategies to local needs.

What You'll Do:

* Strategy: Contribute to the development and execution of regional strategy. Adapt the regional marketing strategy to meet the specific needs of the market(s).

* Event Strategy & Execution: Lead the development and execution of a comprehensive events strategy across multiple channels, including client engagement events, industry conferences, partner collaborations, and market-specific activations. Ensure all events align with company objectives and brand positioning. This responsibility will constitute a significant portion of the role.

* Marketing Plan Development & Execution: Lead, create and execute marketing plans which may include, but not be limited to campaign development, sponsorships, email marketing, advertising, internal communications, messaging, storytelling, and market recruiting awareness support.

* Cross-Functional Collaboration: Partner closely with the leadership & GTM team (Alliances, Alliance Marketing, Sales, Client Partners, Lead Generation) to create, develop, and execute activities as part of an annual marketing plan. Focus on achieving business objectives such as brand awareness, account growth, and new customer acquisition.

* Performance Measurement & Optimization: Create and manage dashboards and reports to evaluate the performance of marketing initiatives. Analyze data to assess returns against business objectives and key metrics, providing actionable recommendations to optimize future campaigns and events. Monitor key KPIs, track marketing budgets, and report on the ROI of initiatives.

* Campaign Development & Execution: Lead the orchestration of various direct marketing programs, including digital and social campaigns, advertising, sponsorships, external event management, messaging, campaigns, storytelling, account-based marketing and sales enablement.

* Content & Creative Development: Collaborate with teams to create impactful campaign content, such as messaging, visuals, video, and social media, while ensuring alignment with brand guidelines.

What You'll Bring:

* 6+ years of experience in marketing and communications preferably in the B2B or consulting industry environment.

* Bachelor's degree or higher, preferably in Business, Communications or Marketing would be an asset.

* Demonstrated success in building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.

* Proven track record in strategic marketing, with the ability to understand business needs and translate them into effective marketing campaigns.

* Adaptable self-starter with exceptional organizational skills and attention to detail, capable of structuring ambiguous environments.

* Ability to multi-task and handle multiple projects simultaneously, while remaining flexible and consistently meeting deadlines in a fast-paced environment.