CRM Strategist

Job Title

CRM Strategist

Job Description

The CRM Strategist plays a critical role in shaping data-driven marketing programs that drive customer acquisition, loyalty, and retention. This position is responsible for defining CRM strategy and customer experiences while ensuring seamless activation across direct-to-consumer communication channels. Additionally, the role supports integration and alignment across addressable paid and owned marketing efforts to deliver cohesive, personalized customer journeys.

The ideal candidate brings a strong background in marketing strategy, with hands-on experience developing, road-mapping, and activating innovative CRM programs. They will contribute to annual CRM planning and lead the development of campaign plans that translate strategy into market execution. Success in this role requires comfort with ambiguity, exceptional attention to detail, and the ability to synthesize insights from multiple business perspectives to identify opportunities and prioritize initiatives.

Responsibilities

CRM Program Development: Lead cross-functional planning and execution of pre- and post-purchase CRM programs.

Client Partnership: Build strong, collaborative relationships with client stakeholders, serving as a trusted advisor.

Program Growth: Identify and recommend opportunities for program expansion and performance improvement through proactive strategies and incremental proposals.

Creative Briefing: Develop clear, insightful creative briefs that inspire impactful content and campaigns.

Thought Leadership: Drive adoption of best practices and process improvements internally and with client teams.

Business Immersion: Develop a deep understanding of the client's category, competitive landscape, and unique business dynamics.

Consumer Insights: Leverage first-party and third-party data, research, and analytics to uncover consumer behaviors and inform strategy.

Marketing Innovation: Design and implement advanced CRM use cases leveraging data-driven personalization and optimization strategies.

Qualifications

Required Skills & Competencies:

Ability to communicate complex ideas clearly through presentations, storytelling, and written content.

Expertise in synthesizing qualitative and quantitative data into actionable insights.

Strong capability in developing marketing strategy frameworks, program roadmaps, and campaign plans.

Proficiency in performance analysis, test design, and data-driven optimization across channels.

Skilled at fostering collaboration and generating alignment among diverse stakeholders.

Comfortable engaging independently with senior-level clients and navigating matrixed organizations.

Ability to write compelling creative briefs and guide the creative process.

Thrives in dynamic, fast-paced environments with a high degree of ambiguity.

Desired Experience:

5+ years of experience developing B2C marketing programs and campaigns within an agency, consultancy, or marketing organization.

Proven experience in CRM strategy and activation across owned channels (integration with paid and earned channels is a plus).

Familiarity with consumer electronics or related industries.

Track record of creating strategic deliverables such as personas, customer journeys, communication architectures, campaign plans, and personalization strategies.

Strong background in insight development from diverse sources, including primary/secondary research, social listening, digital audits, and behavioral data.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66,120 - 87,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/15/26.